The most visible marketing automation tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

65Heralded Score, range 30–77

Most cited source

youtube.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

ActiveCampaign

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– beehiiv US Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% First reading
– Benchmark Email US Unranked Too few answers Not measured 0= #28
–
  • : Unranked
1% 0% None First reading
– Bloomreach Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading
– Braze US Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% First reading
– BSI Customer Suite CH Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading
– Campaign Monitor AU Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading
– Campaigner US Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading
– CleverReach DE Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading
– Clientify ES Unranked Too few answers Not measured 0= #28
–
  • : Unranked
3% 1% None First reading
– CM.com Unranked Too few answers Not measured 0= #28
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 monday.com Vendor site 3.3% 2 of 4 2 Not read
12 salesflare.com Vendor site 1.7% 1 of 4 2 Not read
13 tajo.io Vendor site 3.3% 1 of 4 2 Not read
14 tomba.io Vendor site 3.3% 1 of 4 2 Not read
15 trackstack.tech Media 3.3% 1 of 4 1 8
16 ackyshine.com Consultancy 1.7% 1 of 4 1 Not read
17 airtable.com Vendor site 1.7% 1 of 4 1 Not read
18 andaluciatrade.es Regulator 1.7% 1 of 4 1 Not read
19 arsys.es Vendor site 1.7% 1 of 4 1 Not read
20 bestautomationtoolsforbusiness.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores herramientas de automatización de marketing para equipos pequeños? Spanish Brevo
¿Cómo pueden los equipos de marketing automatizar sus campañas de email? Spanish Mailchimp
¿Cómo puede un equipo de marketing enviar emails en función de las acciones de sus clientes? Spanish No brand recommended
¿Cómo puedo hacer un seguimiento de los leads desde el primer contacto hasta la venta? Spanish HubSpot
Para una pequeña empresa, ¿es mejor enviar campañas de email manualmente o automatizarlas? Spanish Brevo, HubSpot and Mailchimp, tied
Para los equipos B2B, ¿es mejor hacer un seguimiento de los leads con hojas de cálculo o automatizarlo? Spanish No brand recommended
¿Qué alternativas hay a enviar emails manualmente para equipos pequeños? Spanish ActiveCampaign, Brevo, Mailchimp and MailerLite, tied
¿Qué alternativas hay a las hojas de cálculo para hacer un seguimiento de los leads en empresas B2B? Spanish HubSpot
Tengo una pequeña empresa y quiero automatizar los emails sin necesitar a un especialista técnico. Spanish MailerLite
Me encargo del marketing en una empresa B2B y necesito una forma de hacer un seguimiento de los leads. Spanish HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured