Leader
65Heralded Score, range 30–77
The most visible marketing automation tools in Spain, October 2026
Most cited source
11citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 65 , range 30–77 | 60#1 | 73#1 | 65
| 48% | 24% | | First reading | |
| 2 | | New entry | 38 , range 26–68 | 50#2 | 18#14 | 38
| 35% | 15% | | First reading | |
| 3 | | New entry | 36 , range 22–62 | 43#4 | 23#7 | 36
| 25% | 14% | | First reading | |
| 4 | | New entry | 33 , range 3–52 | 9#10 | 72#2 | 33
| 16% | 4% | | First reading | |
| 5 | | New entry | 31 , range 24–66 | 47#3 | 2= #23 | 31
| 26% | 18% | | First reading | |
| 6 | | New entry | 21 , range 9–53 | 33#5 | 0= #28 | 21
| 13% | 8% | | First reading | |
| 7 | | New entry | 21 , range 3–50 | 11#8 | 37#3 | 21
| 13% | 1% | | First reading | |
| 8 | | New entry | 20 , range 5–52 | 28#6 | 8= #15 | 20
| 12% | 5% | | First reading | |
| 9 | | New entry | 9 , range 3–49 | 11#7 | 7#18 | 9
| 10% | 0% | None | First reading | |
| 10 | | New entry | 7 , range 2–48 | 10#9 | 2#26 | 7
| 6% | 4% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 8.3% | 2 of 4 | 11 | Not read |
| 2 | | Vendor site | 6.7% | 2 of 4 | 6 | 1 |
| 3 | | Social | 8.3% | 1 of 4 | 5 | Not read |
| 4 | | Community | 6.7% | 1 of 4 | 5 | Not read |
| 5 | | Review site | 5.0% | 1 of 4 | 3 | 25 |
| 6 | | Media | 5.0% | 1 of 4 | 1 | 12 |
| 7 | | Media | 1.7% | 1 of 4 | 3 | Not read |
| 8 | | Regulator | 1.7% | 1 of 4 | 2 | Not read |
| 9 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 10 | | Consultancy | 3.3% | 1 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Cuáles son las mejores herramientas de automatización de marketing para equipos pequeños? | Spanish | |
| ¿Cómo pueden los equipos de marketing automatizar sus campañas de email? | Spanish | |
| ¿Cómo puede un equipo de marketing enviar emails en función de las acciones de sus clientes? | Spanish | No brand recommended |
| ¿Cómo puedo hacer un seguimiento de los leads desde el primer contacto hasta la venta? | Spanish | |
| Para una pequeña empresa, ¿es mejor enviar campañas de email manualmente o automatizarlas? | Spanish | |
| Para los equipos B2B, ¿es mejor hacer un seguimiento de los leads con hojas de cálculo o automatizarlo? | Spanish | No brand recommended |
| ¿Qué alternativas hay a enviar emails manualmente para equipos pequeños? | Spanish | |
| ¿Qué alternativas hay a las hojas de cálculo para hacer un seguimiento de los leads en empresas B2B? | Spanish | |
| Tengo una pequeña empresa y quiero automatizar los emails sin necesitar a un especialista técnico. | Spanish | |
| Me encargo del marketing en una empresa B2B y necesito una forma de hacer un seguimiento de los leads. | Spanish | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.