The most visible B2B marketing automation tools on Google AI Mode, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Mode · 13 answers read

Leader

HubSpot

89%of answers name it

Most cited source

gartner.com

3citations

From Google AI Mode

Where engines disagree most

One engine

This page reads Google AI Mode only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#1 overall HubSpot US 70 , range 46–83 89% 22% First reading
2#2 overall ActiveCampaign US 70 , range 44–85 78% 33% First reading
3#3 overall Klaviyo US 44 , range 28–72 39% 22% First reading
4#4 overall Adobe Marketo US 42 , range 23–70 39% 17% First reading
5#5 overall Salesforce Account Engagement US 37 , range 9–65 22% 22% First reading
6#6 overall Brevo FR 35 , range 7–61 28% 11% First reading
– Act-On US Too few answers 6% 0% First reading
– Attentive US Too few answers 0% 0% None First reading
– Braze US Too few answers 11% 0% First reading
– CleverReach DE Too few answers 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 gartner.com Industry authority 23.1% 1 of 4 1 9
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 reddit.com Community 15.4% 1 of 4 2 20
5 ailedgrowth.com Community 7.7% 1 of 4 1 2
6 autoize.com Consultancy 7.7% 1 of 4 1 6
7Withheld. Run a full Snapshot to see it.
8 capterra.com Review site 7.7% 1 of 4 1 5
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best marketing automation software for a B2B SaaS company English No brand recommended
marketing automation software recommendations for a demand generation manager English ActiveCampaign, HubSpot and Salesforce Account Engagement, tied
top marketing automation software English No brand recommended
how to choose marketing automation software English No brand recommended
what to look for in marketing automation software English No brand recommended
marketing automation software for a team of 20 to 200 English No brand recommended
marketing automation software that integrates with Shopify English No brand recommended
marketing automation software with GDPR-compliant hosting English Mautic
marketing automation software for financial services English No brand recommended
most reliable marketing automation software English ActiveCampaign, Brevo, HubSpot, Klaviyo and Salesforce Marketing Cloud (Agentforce), tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured