The most visible B2B marketing automation tools on Gemini, October 2026

October 2026 · 12 questions asked in English, worldwide · Gemini · 15 answers read

Leader

HubSpot

90%of answers name it

Most cited source

google.com

13citations

From Gemini

Where engines disagree most

One engine

This page reads Gemini only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#1 overall HubSpot US 87 , range 68–95 90% 70% First reading
2#2 overall ActiveCampaign US 81 , range 60–92 90% 55% First reading
= 3#3 overall Adobe Marketo US 52 , range 36–76 55% 25% First reading
= 3#3 overall Salesforce Account Engagement US 52 , range 35–77 45% 35% First reading
5#5 overall Klaviyo US 45 , range 32–72 45% 20% First reading
6#6 overall Omnisend LT 40 , range 19–65 35% 15% First reading
7#7 overall Brevo FR 34 , range 8–55 30% 5% First reading
8#8 overall Mailchimp US 32 , range 7–51 30% 0% First reading
= 9#9 overall Customer.io US 29 , range 1–50 15% 10% First reading
= 9#9 overall Drip US 29 , range 1–50 15% 10% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 google.com Vendor site 33.3% 1 of 4 13 Not read
2Withheld. Run a full Snapshot to see it.
3 zapier.com Vendor site 40.0% 1 of 4 1 8
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 dotdigital.com Brand site 20.0% 1 of 4 1 1
7 riseworks.io Vendor site 20.0% 1 of 4 1 Not read
8 zinfi.com Vendor site 20.0% 1 of 4 1 1
9Withheld. Run a full Snapshot to see it.
10 ventureharbour.com Consultancy 13.3% 1 of 4 2 19

The questions, and who wins each

QuestionLanguageWins it
best marketing automation software for a B2B SaaS company English Customer.io and HubSpot, tied
marketing automation software recommendations for a demand generation manager English ActiveCampaign, Adobe Marketo, HubSpot and Salesforce Account Engagement, tied
top marketing automation software English No brand recommended
how to choose marketing automation software English No brand recommended
what to look for in marketing automation software English No brand recommended
marketing automation software for a team of 20 to 200 English ActiveCampaign and HubSpot, tied
marketing automation software that integrates with Shopify English Shopify Email
marketing automation software with GDPR-compliant hosting English No brand recommended
marketing automation software for financial services English ActiveCampaign, Adobe Marketo, HubSpot and Salesforce Account Engagement, tied
most reliable marketing automation software English HubSpot, Keap and Salesforce Account Engagement, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured