The most visible B2B customer support tools on Gemini, October 2026

October 2026 · 12 questions asked in English, worldwide · Gemini · 24 answers read

Leader

Zendesk

88%of answers name it

Most cited source

google.com

10citations

From Gemini

Where engines disagree most

One engine

This page reads Gemini only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#1 overall Zendesk US 85 , range 73–92 88% 63% First reading
2#2 overall Freshdesk US 78 , range 61–87 79% 50% First reading
3#3 overall Zoho Desk IN 68 , range 45–80 63% 38% First reading
4#4 overall HubSpot Service Hub US 52 , range 37–75 50% 29% First reading
5#5 overall Intercom US 48 , range 35–72 50% 21% First reading
6#6 overall Help Scout US 43 , range 31–66 38% 21% First reading
7#7 overall Salesforce Service Cloud US 36 , range 22–53 29% 13% First reading
8#8 overall Gorgias US 34 , range 19–50 21% 17% First reading
9#9 overall HelpSpot US 30 , range 17–45 25% 4% None First reading
10#10 overall Front US 27 , range 13–44 17% 8% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 google.com Vendor site 12.5% 1 of 4 10 Not read
2Withheld. Run a full Snapshot to see it.
3 happyfox.com Brand site 25.0% 1 of 4 1 12
4Withheld. Run a full Snapshot to see it.
5 zapier.com Vendor site 20.8% 1 of 4 1 10
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8 reddit.com Community 12.5% 1 of 4 2 13
9 ringcentral.com Vendor site 12.5% 1 of 4 1 12
10 usepylon.com Brand site 12.5% 1 of 4 2 9

The questions, and who wins each

QuestionLanguageWins it
best customer support software for a e-commerce company English Gorgias and Zendesk, tied
customer support software recommendations for a head of support English Freshdesk, HubSpot Service Hub, Intercom, Zendesk and Zoho Desk, tied
top customer support software English Zendesk and Zoho Desk, tied
how to choose customer support software English Freshdesk, Help Scout, HubSpot Service Hub, Salesforce Service Cloud and Zendesk, tied
what to look for in customer support software English No brand recommended
customer support software for a team of 20 to 200 English Freshdesk and Zendesk, tied
customer support software that integrates with Slack English Zendesk
customer support software with GDPR-compliant hosting English No brand recommended
customer support software for travel English No brand recommended
most reliable customer support software English Freshdesk, HubSpot Service Hub and Zendesk, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured