Leader
31Heralded Score, range 5–53
The most visible marketing agencies in United Kingdom, October 2026
Most cited source
16citations
From Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 1= #51 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #51 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #26 | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #60 | –
| 1% | 1% | | First reading | |
| – | Pretzl | Unranked | Too few answers | Not measured | 1= #51 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #60 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #60 | –
| 1% | 0% | None | First reading | |
| – | SAGE Marketing | Unranked | Too few answers | Not measured | 1= #49 | –
| 2% | 0% | None | First reading | |
| – | Sample Digital Lab | Unranked | Too few answers | Not measured | 0= #60 | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #22 | –
| 1% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.3% | 1 of 4 | 8 | Not read |
| 2 | | Community | 13.3% | 3 of 4 | 8 | Not read |
| 3 | | Consultancy | 6.7% | 2 of 4 | 5 | 17 |
| 4 | | Consultancy | 5.0% | 1 of 4 | 4 | 13 |
| 5 | | Media | 5.0% | 3 of 4 | 5 | Not read |
| 6 | | Consultancy | 5.0% | 1 of 4 | 3 | Not read |
| 7 | | Vendor site | 5.0% | 1 of 4 | 4 | Not read |
| 8 | | Consultancy | 5.0% | 1 of 4 | 2 | 5 |
| 9 | | Vendor site | 5.0% | 2 of 4 | 1 | Not read |
| 10 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best digital marketing agencies for b2b companies | English | |
| marketing agency for a software company | English | |
| how to choose a marketing agency | English | No brand recommended |
| how much does a marketing agency cost for a small business | English | No brand recommended |
| marketing agency vs in-house marketing team | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.