Leader
10Heralded Score, range 7–23
The most visible marketing agencies in Europe, October 2026
Most cited source
90citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 10 , range 7–23 | 10#1 | 10
| 11% | 4% | | First reading | |
| 2 | | New entry | 2 , range 2–4 | 2#2 | 2
| 2% | 0% | | First reading | |
| 3 | | New entry | 2 , range 1–4 | 2#3 | 2
| 2% | 0% | | First reading | |
| 4 | | New entry | 2 , range 1–3 | 2#4 | 2
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 11.4% | 2 of 4 | 42 | Not read |
| 2 | | Consultancy | 3.8% | 3 of 4 | 10 | 4 |
| 3 | | Vendor site | 4.3% | 3 of 4 | 19 | Not read |
| 4 | | Social | 5.0% | 2 of 4 | 16 | Not read |
| 5 | | Community | 4.5% | 3 of 4 | 17 | 4 |
| 6 | | Consultancy | 4.3% | 3 of 4 | 1 | Not read |
| 7 | | Consultancy | 2.1% | 1 of 4 | 5 | Not read |
| 8 | | Directory | 3.3% | 3 of 4 | 11 | 1 |
| 9 | | Consultancy | 2.4% | 1 of 4 | 6 | 2 |
| 10 | | Directory | 1.9% | 3 of 4 | 12 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche Marketingagenturen sind am besten für B2B-Unternehmen? | German | No brand recommended |
| Digitalagentur für ein wachsendes Unternehmen | German | No brand recommended |
| Wie findet ein kleines Unternehmen eine Marketingagentur, die Leads generiert? | German | No brand recommended |
| Wie wähle ich eine Marketingagentur für einen Produktlaunch aus? | German | No brand recommended |
| Marketingteam im Unternehmen oder Marketingagentur für ein wachsendes Unternehmen? | German | No brand recommended |
| Freelancer oder Full-Service-Marketingagentur für kleine Unternehmen? | German | No brand recommended |
| Welche Alternativen gibt es zu einem kompletten internen Marketingteam? | German | No brand recommended |
| Welche Alternativen gibt es dazu, mehrere Marketing-Freelancer selbst zu koordinieren? | German | No brand recommended |
| Ich bin Gründer eines Softwareunternehmens mit 50 Mitarbeitenden. Welche Marketingagentur sollten wir beauftragen? | German | No brand recommended |
| Ich leite das Marketing in einem mittelständischen Unternehmen und suche eine Agentur für bezahlte Anzeigen und Content. | German | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.