AI visibility in Germany

Explore brands in industry panels measured from Germany.

Most cited source

av-test.org

17citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Germany#1 in CRM tools in Germany 71 , range 46–78 No history yet 52% 30% None First reading
Microsoft Defender US #1 in endpoint security tools in Germany#1 in antivirus apps in Germany 54 , range 35–73 No history yet 39% 27% First reading
Asana US #1 in project management tools in Germany 66 , range 35–77 No history yet 51% 23% None First reading
AWS US #1 in cloud hosting platforms in Germany 56 , range 34–72 No history yet 48% 13% None First reading
Bitwarden US #1 in password managers in Germany 73 , range 41–81 No history yet 56% 32% None First reading
DocuSign US #1 in e-signature tools in Germany 71 , range 58–78 No history yet 84% 29% None First reading
HubSpot Sales Hub US #1 in sales engagement tools in Germany 64 , range 30–73 No history yet 47% 20% None First reading
Odoo BE Unranked in project management tools in Germany#1 in ERP tools in GermanyUnranked in CRM tools in Germany 23 , range 8–49 No history yet 11% 7% First reading
Personio DE #1 in HR and payroll tools in Germany 48 , range 40–62 No history yet 53% 20% None First reading
Power BI US #1 in business intelligence tools in Germany 52 , range 33–76 No history yet 46% 24% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 av-test.org Review site 1.1% 4 of 4 13 9
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 av-comparatives.org Review site 0.2% 2 of 4 5 Not read
7 capterra.com Review site 0.4% 3 of 4 4 5
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten German Circula
Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen German No brand recommended
Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen German Circula, DATEV, Einfach Reisekosten, Lexoffice, onexma and sevDesk, tied
Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? German Circula, Lanes & Planes, Penta and Pleo, tied
Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? German Circula, Comtravo, FlickFlight and Navan, tied
best travel and expense software for small businesses English Zoho Expense
business travel booking and expense tracking for finance teams English Navan and SAP Concur, tied
how can a small business track employee travel spending English Expensify
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English Booking.com for Business, TravelPerk and TravelPerk, tied

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured