AI visibility in Europe
Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.
Lists
Explore Europe
1726 brands, ranked in Europe
| Position | Brand | Based in | 1First places | 2Second places | 3Third places | Best placements | Best score |
|---|---|---|---|---|---|---|---|
| 11 | United States | 1 | – | – | 57 | ||
| 12 | Belgium | 1 | – | – |
| 56 | |
| 13 |  AWSUnited States | United States | 1 | – | – | 54 | |
| 14 | Lithuania | 1 | – | – |
| 49 | |
| 15 | United States | 1 | – | – | 42 | ||
| 16 | United States | 1 | – | – | 34 | ||
| 17 | United States | 1 | – | – | 34 | ||
| 18 | Romania | – | 1 | 1 | 48 | ||
| 19 |  SquarespaceUnited States | United States | – | 1 | – | 75 | |
| 20 | United States | – | 1 | – | 72 |
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.