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The most visible e-commerce platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

71%of answers name it

Most cited source

shopify.com

39citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Squarespace Commerce

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
21 Hostinger LT New entry 6 , range 0–73
6
  • : score 6 · #21
 2% 0% First reading
22 Wix Studio IL New entry 5 , range 2–47
5
  • : score 5 · #22
 8% 0% None First reading
23 Odoo eCommerce BE New entry 5 , range 0–73
5
  • : score 5 · #23
 0% 0% None First reading
24 Salesforce Commerce Cloud US New entry 4 , range 0–73
4
  • : score 4 · #24
 1% 0% None First reading
25 GoDaddy US New entry 3 , range 0–73
3
  • : score 3 · #25
 0% 0% First reading
26 SAP Commerce Cloud DE New entry 2 , range 0–73
2
  • : score 2 · #26
 0% 0% None First reading
= 27 Elastic Path CA New entry 1 , range 0–72
1
  • : score 1 · #27
 0% 0% None First reading
= 27 Emporix New entry 1 , range 0–72
1
  • : score 1 · #27
 0% 0% None First reading
= 27 Intershop New entry 1 , range 0–72
1
  • : score 1 · #27
 0% 0% None First reading
= 27 Jimdo DE New entry 1 , range 0–72
1
  • : score 1 · #27
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

98 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 shopify.com Brand site 31.7% 4 of 4 24 15
2 kvk.nl Regulator 15.0% 3 of 4 7 1
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste e-commerceplatforms voor kleine winkels in Nederland? Dutch Lightspeed and WooCommerce, tied
Hoe kan ik een webshop opzetten voor een klein bedrijf? Dutch WooCommerce
Hoe kan een klein bedrijf producten online verkopen zonder fysieke winkel? Dutch Shopify and WooCommerce, tied
Hoe start ik een webshop voor mijn producten? Dutch CCV Shop and Shopify, tied
Hoe kan een lokale producent online bestellingen aannemen? Dutch Shopify, Squarespace Commerce, Wix eCommerce and WooCommerce, tied
Webshoptemplates of maatwerkontwikkeling voor kleine bedrijven: wat is beter? Dutch Shopify and WooCommerce, tied
Welke alternatieven zijn er voor het afhandelen van online bestellingen via berichten voor een kleine winkel? Dutch Shopify and Wix eCommerce, tied
Welke alternatieven zijn er voor verkoop via marketplaces voor een klein bedrijf? Dutch WooCommerce
Ik heb een kledingwinkel met twee medewerkers. Welk online platform kan ik zelf beheren? Dutch Shopify
Ik heb een klein bedrijf en zoek een webshop die ik zonder ontwikkelaar kan opzetten. Dutch Shopify

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured