Leader
81Heralded Score, range 78–83
The most visible e-commerce platforms in Europe, October 2026
Most cited source
3citations
From Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CA | New entry | 81 , range 78–83 | 81#1 | 81
| 96% | 47% | None | First reading | |
| 2 | | New entry | 72 , range 68–75 | 72#2 | 72
| 78% | 39% | None | First reading | |
| 3 | | New entry | 53 , range 48–59 | 53#3 | 53
| 53% | 29% | None | First reading | |
| 4 |  Squarespace Commerce US | New entry | 35 , range 32–38 | 35#4 | 35
| 26% | 12% | None | First reading | |
| 5 | | New entry | 33 , range 30–36 | 33#5 | 33
| 21% | 12% | None | First reading | |
| 6 | | New entry | 29 , range 20–32 | 29#6 | 29
| 24% | 0% | None | First reading | |
| 7 | | New entry | 10 , range 7–21 | 10#7 | 10
| 11% | 4% | None | First reading | |
| 8 | | New entry | 9 , range 6–17 | 9#8 | 9
| 10% | 3% | None | First reading | |
| 9 | | New entry | 8 , range 5–13 | 8#9 | 8
| 8% | 4% | None | First reading | |
| 10 | | New entry | 6 , range 4–9 | 6#10 | 6
| 6% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 0.7% | 2 of 4 | 1 | Not read |
| 2 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 3 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 4 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 5 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche E-Commerce-Plattformen eignen sich am besten für kleine Geschäfte in Deutschland? | German | Shopify and |
| Wie kann ich einen Onlineshop für ein kleines Unternehmen erstellen? | German | |
| Wie kann ein kleines Unternehmen Produkte online verkaufen, ohne ein Ladengeschäft zu haben? | German | Shopify, Squarespace Commerce, |
| Wie bringe ich einen Onlineshop für meine Produkte an den Start? | German | |
| Wie kann ein lokaler Hersteller online Bestellungen entgegennehmen? | German | |
| Onlineshop-Vorlage oder individuelle Entwicklung für kleine Unternehmen – was ist besser? | German | No brand recommended |
| Welche Alternativen gibt es dazu, Bestellungen für einen kleinen Laden über Nachrichten abzuwickeln? | German | Shopify |
| Welche Alternativen gibt es für kleine Unternehmen zum Verkauf über Marktplätze? | German | No brand recommended |
| Ich betreibe ein Bekleidungsgeschäft mit zwei Mitarbeitern. Welche Online-Plattform kann ich selbst verwalten? | German | Shopify |
| Ich führe ein kleines Unternehmen und brauche einen Onlineshop, den ich ohne Entwickler einrichten kann. | German | Shopify and |
Each engine's top three
Google AI Mode
Gemini
- 1
- 2
WooCommerce
- 3
Wix eCommerce
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.