The most visible business intelligence tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Power BI

71Heralded Score, range 30–83

Where engines disagree most

Databox

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 71 , range 30–83 60#1 91#1
71
  • : score 71 · #1
70% 42% None First reading
2 Tableau US New entry 58 , range 20–67 39#5 91#2
58
  • : score 58 · #2
56% 28% None First reading
3 Google Looker Studio US New entry 57 , range 25–67 46#2 76#10
57
  • : score 57 · #3
33% 28% None First reading
4 Looker US New entry 54 , range 21–67 40#3 79#5
54
  • : score 54 · #4
37% 22% None First reading
5 Zoho Analytics IN New entry 52 , range 20–62 40#4 73#11
52
  • : score 52 · #5
28% 18% None First reading
6 Metabase US New entry 45 , range 5–57 27#6 76#9
45
  • : score 45 · #6
18% 16% None First reading
7 Microsoft Power BI Premium US New entry 35 , range 3–55 11#7 76#8
35
  • : score 35 · #7
22% 9% None First reading
8 Qlik US New entry 35 , range 1–54 5#11 86#3
35
  • : score 35 · #8
35% 12% None First reading
9 Domo US New entry 30 , range 1–48 3#14 76#7
30
  • : score 30 · #9
18% 7% None First reading
10 Oracle US New entry 30 , range 1–47 4#12 73#12
30
  • : score 30 · #10
12% 5% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 businessnewsdaily.com Media 3.3% 1 of 4 2 Not read
2 bigthink.com Media 1.7% 1 of 4 1 Not read
3 fpa-trends.com Media 1.7% 1 of 4 1 Not read
4 informs.org Media 1.7% 1 of 4 1 Not read
5 msdynamicsworld.com Media 1.7% 1 of 4 1 Not read
6 relocatemagazine.com Media 1.7% 1 of 4 1 Not read
7 smartsme.co.uk Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best business intelligence tools for small businesses English Google Looker Studio, Power BI and Zoho Analytics, tied
business intelligence tools for finance teams English Power BI
how can a finance team spot spending trends across departments English Power BI and Tableau, tied
how can a sales team see which regions are missing targets English Power BI and Tableau, tied
spreadsheets vs dashboards for small business owners English Google Looker Studio, Looker and Google Looker Studio, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured