The most visible business intelligence tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

youtube.com

14citations

From Google AI Overviews

Where engines disagree most

Tableau

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Electe IT Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– evidanza DE Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Geckoboard GB Unranked Too few answers
–
  • : Unranked
3% 0% None First reading
– GoodData US Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– Grafana US Unranked Too few answers
–
  • : Unranked
0% 0% First reading
– Grow Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– Hex US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Holistics SG Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– IBM Cognos CA Unranked Too few answers
–
  • : Unranked
1% 0% First reading
– ICA SE Unranked Too few answers
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.7% 1 of 4 14 Not read
2 linkedin.com Social 11.7% 1 of 4 10 Not read
3 hubspot.es Vendor site 5.0% 2 of 4 7 Not read
4 salesforce.com Vendor site 5.0% 2 of 4 5 Not read
5 one.gob.es Regulator 1.7% 1 of 4 3 Not read
6 reddit.com Community 5.0% 2 of 4 2 1
7 business-tester.com Consultancy 3.3% 2 of 4 1 Not read
8 comercioconectado.gob.es Regulator 3.3% 1 of 4 2 Not read
9 dldtech.au Consultancy 3.3% 1 of 4 1 3
10 facebook.com Social 1.7% 1 of 4 2 Not read

The questions, and who wins each

QuestionLanguageWins it
best business intelligence tools for small businesses English Google Looker Studio
business intelligence tools for finance teams English Metabase, Microsoft Power BI Premium and Power BI, tied
how can a finance team spot spending trends across departments English Looker and Tableau, tied
how can a sales team see which regions are missing targets English No brand recommended
spreadsheets vs dashboards for small business owners English Google Looker Studio, Google Looker Studio and Power BI, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured