The most visible customer support tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

58Heralded Score, range 27–71

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
11 Hiver US New entry 16 , range 1–48 5#13 36#9
16
  • : score 16 · #11
5% 3% First reading
12 Gorgias US New entry 14 , range 1–47 5#12 29#12
14
  • : score 14 · #12
5% 3% First reading
13 Aircall FR New entry 11 , range 1–39 2#16 26#14
11
  • : score 11 · #13
5% 0% First reading
14 Crisp FR New entry 5 , range 1–40 3#15 10= #20
5
  • : score 5 · #14
3% 1% First reading
15 Agentforce Service US New entry 5 , range 1–46 5#11 4#37
5
  • : score 5 · #15
5% 1% First reading
16 Salesforce Agentforce US New entry 4 , range 1–44 4#14 2= #46
4
  • : score 4 · #16
4% 0% First reading
– Ada CA Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– AI Mindloop Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Amadeus Max for Travelers ES Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Atera IL Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 thecxlead.com Unclassified 3.3% 2 of 4 2 Not read
12 youtube.com Social 3.3% 2 of 4 2 Not read
13 aaai.org Reference 1.7% 1 of 4 1 Not read
14 adaptistconsulting.com Consultancy 1.7% 1 of 4 1 Not read
15 arxiv.org Reference 1.7% 1 of 4 1 Not read
16 asociaciondec.org Community 1.7% 1 of 4 1 Not read
17 assembly.com Vendor site 1.7% 1 of 4 1 Not read
18 atidiv.com Consultancy 1.7% 1 of 4 1 Not read
19 beltstack.com Media 1.7% 1 of 4 1 Not read
20 bitrix24.es Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best customer support tools for small support teams English Freshdesk and Intercom, tied
customer support software for teams answering customer questions English Freshdesk
how can a support team resolve customer questions faster English No brand recommended
how to keep customer support requests from getting lost English No brand recommended
shared inbox vs help desk software for support teams English Freshdesk, Help Scout, Helpmonks, Hiver, SupportBee and Zendesk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured