The most visible customer support tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

58Heralded Score, range 27–71

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Syncon Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– SysAid IL Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% First reading
– Talkdesk PT Unranked Too few answers Not measured 9= #25
–
  • : Unranked
2% 0% None First reading
– Tawk.to US Unranked Too few answers Not measured 3= #39
–
  • : Unranked
1% 1% None First reading
– TeamSupport US Unranked Too few answers Not measured 10= #20
–
  • : Unranked
2% 1% None First reading
– Thena US Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Tiledesk IT Unranked Too few answers Not measured 3= #39
–
  • : Unranked
0% 0% None First reading
– TOPdesk NL Unranked Too few answers Not measured 8= #27
–
  • : Unranked
1% 0% None First reading
– Trengo NL Unranked Too few answers Not measured 3#38
–
  • : Unranked
0% 0% None First reading
– uHelp Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 itechguides.com Directory 6.7% 1 of 4 2 11
2 gurusup.com Vendor site 6.7% 3 of 4 1 14
3 dragapp.com Vendor site 5.0% 1 of 4 2 9
4 alloysoftware.com Vendor site 3.3% 2 of 4 1 9
5 getmacha.com Vendor site 3.3% 1 of 4 1 5
6 inboxpilot.co Vendor site 1.7% 1 of 4 2 Not read
7 osix.tech Consultancy 3.3% 1 of 4 1 6
8 outvio.com Vendor site 3.3% 2 of 4 2 Not read
9 retellai.com Vendor site 3.3% 2 of 4 1 16
10 sendsync.com Vendor site 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor software de atención al cliente para equipos de soporte? Spanish Freshdesk, Freshworks, HubSpot Service Hub, Salesforce Service Cloud and Zendesk, tied
¿Qué herramientas de atención al cliente son mejores para equipos pequeños? Spanish Freshdesk
¿Cómo puede un equipo de soporte responder más rápido a los clientes? Spanish No brand recommended
¿Cómo puedo gestionar las consultas de los clientes sin pasar por alto ningún mensaje? Spanish Zendesk
¿A un equipo pequeño le conviene ofrecer atención al cliente por correo electrónico o por chat? Spanish No brand recommended
¿Qué es mejor para los equipos: la atención al cliente automatizada o la manual? Spanish No brand recommended
¿Qué alternativas hay a gestionar las consultas de los clientes por correo electrónico? Spanish Freshdesk, Freshworks, HubSpot Service Hub and Zendesk, tied
¿Qué alternativas hay a responder manualmente a las preguntas de los clientes? Spanish No brand recommended
Gestiono el soporte de un equipo de tres personas. ¿Cómo podemos atender más consultas? Spanish No brand recommended
Tengo una pequeña empresa y quiero responder a mis clientes por correo electrónico y chat. ¿Qué debería usar? Spanish Freshdesk and HubSpot Service Hub, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured