The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

77Heralded Score, range 49–86

Most cited source

youtube.com

30citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 77 , range 49–86 85#1 64#1
77
  • : score 77 · #1
62% 43% First reading
2 Pipedrive US New entry 61 , range 39–80 74#2 38#5
61
  • : score 61 · #2
49% 33% First reading
3 Zoho CRM IN New entry 54 , range 29–74 59#3 46#3
54
  • : score 54 · #3
40% 23% First reading
4 Salesforce US New entry 43 , range 15–57 35#4 56#2
43
  • : score 43 · #4
21% 9% First reading
5 monday CRM IL New entry 16 , range 3–48 10#7 26= #7
16
  • : score 16 · #5
10% 2% First reading
6 Insightly US New entry 14 , range 1–46 5#13 29#6
14
  • : score 14 · #6
4% 4% First reading
7 Bigin IN New entry 14 , range 4–49 21#5 1= #28
14
  • : score 14 · #7
9% 4% First reading
8 Freshsales US New entry 9 , range 1–46 7#10 13#13
9
  • : score 9 · #8
6% 2% First reading
9 Streak US New entry 7 , range 3–47 12#6 0= #35
7
  • : score 7 · #9
6% 4% First reading
10 Brevo FR New entry 7 , range 2–47 9#8 3= #22
7
  • : score 7 · #10
6% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 20.0% 2 of 4 25 Not read
2 linkedin.com Social 3.3% 1 of 4 6 Not read
3 reddit.com Community 8.3% 3 of 4 5 Not read
4 google.com Vendor site 6.7% 1 of 4 3 2
5 innowise.com Consultancy 6.7% 2 of 4 1 6
6 recursosparapymes.com Media 6.7% 2 of 4 1 17
7 emailtooltester.com Consultancy 5.0% 1 of 4 1 8
8 evaluaria.es Media 5.0% 1 of 4 1 15
9 hackceleration.com Consultancy 5.0% 3 of 4 2 6
10 opentix.es Consultancy 5.0% 2 of 4 1 4

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English HubSpot and Zoho CRM, tied
crm tools for independent consultants to track client relationships English HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Agile CRM, HighLevel, HubSpot, Intercom and Kommo, tied
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English Pipedrive

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured