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The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

62%of answers name it

Most cited source

esic.edu

1citations

From Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 77 , range 49–86
77
  • : score 77 · #1
 62% 43% None First reading
2 Pipedrive US New entry 61 , range 39–80
61
  • : score 61 · #2
 49% 33% None First reading
3 Zoho CRM IN New entry 54 , range 29–74
54
  • : score 54 · #3
 40% 23% None First reading
4 Salesforce US New entry 43 , range 15–57
43
  • : score 43 · #4
 21% 9% None First reading
5 Zendesk Sell US New entry 42 , range 0–75
42
  • : score 42 · #5
 5% 2% None First reading
6 Copper US New entry 26 , range 0–74
26
  • : score 26 · #6
 3% 2% None First reading
7 Less Annoying CRM US New entry 23 , range 0–73
23
  • : score 23 · #7
 2% 1% None First reading
= 8 Apptivo US New entry 21 , range 0–73
21
  • : score 21 · #8
 1% 1% None First reading
= 8 Creatio US New entry 21 , range 0–73
21
  • : score 21 · #8
 1% 1% None First reading
10 Microsoft Dynamics 365 US New entry 16 , range 0–72
16
  • : score 16 · #10
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

124 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 esic.edu Reference 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
¿Cuál es el mejor software CRM para pequeñas empresas? Spanish HubSpot, Pipedrive and Zoho CRM, tied
Gestión de las relaciones con los clientes para pequeñas empresas Spanish HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
¿Cómo puede una pequeña empresa hacer un seguimiento de las conversaciones con sus clientes? Spanish HubSpot
¿Cómo puedo evitar perder oportunidades de venta después del primer contacto? Spanish HubSpot
Seguimiento manual de ventas o CRM para equipos pequeños Spanish HubSpot
Correos electrónicos y hojas de cálculo o CRM para equipos de ventas pequeños Spanish HubSpot and Pipedrive, tied
Alternativas a las hojas de cálculo para hacer un seguimiento de los clientes potenciales Spanish Pipedrive
Alternativas al seguimiento manual de clientes para pequeñas empresas Spanish HubSpot
Tengo una empresa de cinco personas. ¿Qué CRM puedo usar para gestionar a mis clientes? Spanish HubSpot and Pipedrive, tied
Dirijo un equipo de ventas de tres personas y queremos hacer un seguimiento de nuestros contactos. Spanish HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured