Leader
33%of answers name it
The most visible antivirus apps in Netherlands, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
19citations
From Google AI Mode, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 56 , range 25–69 | 56
| 33% | 21% | | First reading | |
| 2 | | New entry | 49 , range 28–66 | 49
| 32% | 17% | | First reading | |
| 3 | | New entry | 48 , range 15–57 | 48
| 21% | 11% | | First reading | |
| 4 | | New entry | 40 , range 15–55 | 40
| 18% | 11% | | First reading | |
| 5 | | New entry | 36 , range 0–73 | 36
| 3% | 3% | | First reading | |
| 6 | | New entry | 30 , range 2–48 | 30
| 11% | 3% | | First reading | |
| 7 | | New entry | 30 , range 8–50 | 30
| 14% | 4% | None | First reading | |
| 8 | | New entry | 26 , range 5–51 | 26
| 11% | 7% | | First reading | |
| 9 | | New entry | 24 , range 3–48 | 24
| 11% | 3% | None | First reading | |
| 10 | | New entry | 17 , range 0–71 | 17
| 3% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Brand site | 16.7% | 3 of 4 | 17 | 1 |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | Withheld. Run a full Snapshot to see it. | |||||
| 4 | | Vendor site | 10.0% | 3 of 4 | 8 | 0 |
| 5 | | Vendor site | 10.0% | 3 of 4 | 7 | 0 |
| 6 | Withheld. Run a full Snapshot to see it. | |||||
| 7 | Withheld. Run a full Snapshot to see it. | |||||
| 8 | Withheld. Run a full Snapshot to see it. | |||||
| 9 | Withheld. Run a full Snapshot to see it. | |||||
| 10 | Withheld. Run a full Snapshot to see it. | |||||
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| Do I need antivirus protection if I only download apps from official stores? | English | |
| What can replace relying on built-in security to protect my laptop? | English | |
| How can I replace separate security apps with one for my devices? | English | |
| I work remotely and need to protect my laptop on public Wi-Fi. | English | No brand recommended |
| I have children using shared devices and need to block unsafe downloads. | English | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
- = 1
Bitdefender
- = 1
Microsoft Defender
- 3
Kaspersky
ChatGPT
- = 1
- = 1
- 3
Norton
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.