The most visible antivirus apps in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Where engines disagree most

Malwarebytes

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Microsoft Defender US New entry 51 , range 42–67 51#1
51
  • : score 51 · #1
46% 33% None First reading
2 Bitdefender RO New entry 49 , range 40–64 49#2
49
  • : score 49 · #2
44% 30% None First reading
3 Norton US New entry 39 , range 32–49 39#3
39
  • : score 39 · #3
31% 17% None First reading
4 Malwarebytes US New entry 31 , range 9–40 31#4
31
  • : score 31 · #4
16% 11% None First reading
5 Avast CZ New entry 30 , range 9–39 30#5
30
  • : score 30 · #5
19% 7% None First reading
6 Kaspersky RU New entry 30 , range 10–38 30#6
30
  • : score 30 · #6
24% 1% None First reading
7 ESET SK New entry 17 , range 5–36 17#7
17
  • : score 17 · #7
12% 7% None First reading
8 AVG CZ New entry 17 , range 6–36 17#8
17
  • : score 17 · #8
15% 4% None First reading
9 McAfee US New entry 9 , range 3–33 9#9
9
  • : score 9 · #9
10% 3% None First reading
10 Avira DE New entry 8 , range 3–33 8#10
8
  • : score 8 · #10
8% 4% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bobsbusiness.co.uk Reference 1.7% 1 of 4 1 Not read
2 digitalsafetyproject.org Reference 1.7% 1 of 4 1 Not read
3 internetmatters.org Reference 1.7% 1 of 4 1 Not read
4 techsafety.ca Reference 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quale antivirus dovrei usare per proteggere il mio portatile Windows dai malware? Italian Bitdefender and Microsoft Defender, tied
Quale antivirus può proteggere i telefoni e i computer di tutta la famiglia? Italian Bitdefender and Norton, tied
Cosa posso usare per proteggere il mio Mac da virus e ransomware? Italian Bitdefender and Malwarebytes, tied
Quale antivirus protegge il mio telefono Android dalle app dannose? Italian Avast
Come posso evitare che il malware infetti il mio portatile? Italian Microsoft Defender
Come posso proteggere la mia famiglia dai link di phishing e dai download non sicuri? Italian Bitdefender
Come posso rimuovere un virus ed evitare che ritorni? Italian Microsoft Defender
Come faccio a capire se uno spyware sta monitorando il mio telefono? Italian Malwarebytes
La sicurezza integrata nel dispositivo è sufficiente o dovrei installare un antivirus? Italian Microsoft Defender
È meglio usare un’unica app di sicurezza per telefono e computer o app separate? Italian Microsoft Defender

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured