The most visible workflow automation and AI agent platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zapier

49Heralded Score, range 26–69

Most cited source

medium.com

3citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Microsoft Power Automate

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Zapier US New entry 49 , range 26–69 51#2 47#2
49
  • : score 49 · #1
38% 16% None First reading
2 Make CZ New entry 48 , range 27–70 53#1 41#4
48
  • : score 48 · #2
34% 22% None First reading
3 n8n DE New entry 44 , range 23–64 45#3 43#3
44
  • : score 44 · #3
30% 15% None First reading
4 Microsoft Power Automate US New entry 44 , range 22–61 42#4 48#1
44
  • : score 44 · #4
26% 15% None First reading
5 Microsoft Copilot Studio US New entry 21 , range 3–49 13#6 33#5
21
  • : score 21 · #5
10% 4% None First reading
6 UiPath RO New entry 12 , range 4–41 19#5 2= #12
12
  • : score 12 · #6
10% 3% None First reading
7 Salesforce Flow US New entry 11 , range 3–47 9#7 16#6
11
  • : score 11 · #7
10% 0% None First reading
8 Kissflow IN New entry 7 , range 1–45 5#8 11#7
7
  • : score 7 · #8
4% 2% None First reading
9 Automation Anywhere US New entry 3 , range 1–33 4#10 2= #12
3
  • : score 3 · #9
4% 0% None First reading
10 Lindy US New entry 2 , range 1–31 4#9 0= #20
2
  • : score 2 · #10
4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 medium.com Community 5.0% 2 of 4 3 Not read
2 reddit.com Community 5.0% 1 of 4 3 Not read
3 dev.to Community 1.7% 1 of 4 1 Not read
4 managementsite.nl Community 1.7% 1 of 4 1 Not read
5 richardvanhooijdonk.com Community 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Wat zijn de beste tools voor workflowautomatisering voor kleine bedrijven? Dutch Make, Microsoft Power Automate and Zapier, tied
AI-agents om bedrijfsprocessen te automatiseren Dutch Make, Microsoft Copilot Studio, Microsoft Power Automate, n8n, UiPath and Zapier, tied
Hoe kan een klein team zijn apps koppelen en routinematig werk automatiseren? Dutch Make, n8n and Zapier, tied
Hoe bouw ik een AI-agent die repetitieve taken voor mijn team uitvoert? Dutch Microsoft Power Apps Agent Builder, Microsoft Power Automate and n8n, tied
Handmatige overdrachten of geautomatiseerde workflows voor operationele teams? Dutch No brand recommended
Regelgebaseerde automatisering of AI-agents voor bedrijfsprocessen? Dutch No brand recommended
Wat zijn alternatieven voor het handmatig kopiëren van gegevens tussen apps? Dutch Zapier
Wat zijn alternatieven voor het inhuren van developers om integraties te bouwen? Dutch Make
Ik geef leiding aan de operationele afdeling van een bedrijf met 50 medewerkers. Welke tools kan ik gebruiken om goedkeuringen en gegevensinvoer te automatiseren? Dutch Microsoft Power Automate
Ik geef leiding aan een financieel team dat overspoeld wordt met facturen en wil de verwerking ervan automatiseren. Dutch No brand recommended

Each engine's top three

Google AI Mode

  1. 1 n8n

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured