The most visible website builders in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Wix

80Heralded Score, range 49–87

Most cited source

youtube.com

37citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Wix IL New entry 80 , range 49–87 85#1 71#2
80
  • : score 80 · #1
64% 44% First reading
2 Squarespace US New entry 73 , range 40–82 75#2 72#1
73
  • : score 73 · #2
55% 34% First reading
3 Shopify CA New entry 65 , range 31–77 62#3 71#3
65
  • : score 65 · #3
41% 29% First reading
4 Hostinger LT New entry 43 , range 21–61 41#4 46#5
43
  • : score 43 · #4
24% 15% First reading
5 WordPress.com US New entry 41 , range 12–57 34#6 53#4
41
  • : score 41 · #5
17% 12% First reading
6 Webflow US New entry 35 , range 15–57 35#5 34#8
35
  • : score 35 · #6
17% 11% First reading
7 Framer NL New entry 24 , range 10–54 33#7 8= #21
24
  • : score 24 · #7
12% 10% First reading
8 Carrd New entry 21 , range 8–53 32#8 2= #36
21
  • : score 21 · #8
11% 9% First reading
9 Jimdo DE New entry 14 , range 1–39 2#14 34#7
14
  • : score 14 · #9
4% 1% First reading
10 Elementor IL New entry 11 , range 2–49 9#9 15#16
11
  • : score 11 · #10
8% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 28.3% 2 of 4 31 Not read
2 reddit.com Community 18.3% 3 of 4 16 Not read
3 techradar.com Media 8.3% 2 of 4 4 11
4 europa.eu Regulator 5.0% 1 of 4 5 Not read
5 experte.com Review site 6.7% 2 of 4 3 15
6 tooltester.com Media 5.0% 2 of 4 4 Not read
7 aranzulla.it Media 1.7% 1 of 4 3 Not read
8 manus.im Vendor site 5.0% 3 of 4 1 4
9 cliclavoro.gov.it Regulator 1.7% 1 of 4 2 Not read
10 creativebloq.com Media 3.3% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best website builder for small businesses English Shopify, Squarespace and Wix, tied
build a professional website for a small business English Shopify and Wix, tied
best website builder for freelancers English Carrd, Webflow and Wix, tied
how can a small business get a website customers can use English Shopify and Wix, tied
how to sell products online without hiring a developer English Shopify

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured