Leader
80Heralded Score, range 58–85
The most visible website builders in Germany, October 2026
Most cited source
25citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 80 , range 58–85 | 84#1 | 73#1 | 80
| 70% | 39% | | First reading | |
| 2 |  Squarespace US | New entry | 60 , range 35–76 | 70#2 | 43#5 | 60
| 50% | 24% | | First reading | |
| 3 | | New entry | 60 , range 32–71 | 54#3 | 71#3 | 60
| 42% | 19% | | First reading | |
| 4 | | New entry | 51 , range 22–59 | 38#6 | 71#2 | 51
| 26% | 13% | | First reading | |
| 5 |  Shopify CA | New entry | 44 , range 24–63 | 44#4 | 43#6 | 44
| 27% | 17% | | First reading | |
| 6 | | New entry | 35 , range 13–54 | 34#7 | 36#7 | 35
| 17% | 10% | | First reading | |
| 7 | | New entry | 31 , range 20–57 | 39#5 | 17= #15 | 31
| 23% | 9% | | First reading | |
| 8 | | New entry | 24 , range 6–49 | 23#9 | 24#11 | 24
| 14% | 2% | | First reading | |
| 9 | | New entry | 23 , range 7–48 | 32#8 | 8#24 | 23
| 11% | 8% | | First reading | |
| 10 | | New entry | 15 , range 1–43 | 4#14 | 35#8 | 15
| 6% | 2% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 20.0% | 2 of 4 | 21 | Not read |
| 2 | | Media | 11.7% | 3 of 4 | 3 | 23 |
| 3 | | Community | 11.7% | 3 of 4 | 8 | Not read |
| 4 | | Media | 8.3% | 3 of 4 | 3 | 8 |
| 5 | | Review site | 8.3% | 3 of 4 | 1 | 15 |
| 6 | | Media | 8.3% | 1 of 4 | 3 | 7 |
| 7 | | Media | 8.3% | 2 of 4 | 4 | 11 |
| 8 | | Directory | 6.7% | 2 of 4 | 3 | 16 |
| 9 | | Regulator | 1.7% | 1 of 4 | 3 | Not read |
| 10 |  amazon.de | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best website builder for small businesses | English | Shopify and |
| build a professional website for a small business | English | Shopify, Squarespace and |
| best website builder for freelancers | English | Squarespace, |
| how can a small business get a website customers can use | English | Shopify, Squarespace and |
| how to sell products online without hiring a developer | English | Shopify |
Each engine's top three
Google AI Mode
- 1
Wix
- 2
- 3
Gemini
- 1
- 2
- 3
Jimdo
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.