The most visible website builders in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Wix

80Heralded Score, range 77–83

Most cited source

youtube.com

219citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
21 Square US New entry 4 , range 2–28 1= #25 9#20
4
  • : score 4 · #21
2% 0% First reading
22 HubSpot Content Hub US New entry 4 , range 1–28 2= #20 8#23
4
  • : score 4 · #22
1% 1% First reading
23 Durable CA New entry 3 , range 1–28 2#18 5#26
3
  • : score 3 · #23
1% 0% First reading
24 STRATO New entry 3 , range 1–28 2#22 5#25
3
  • : score 3 · #24
1% 0% First reading
25 Big Cartel US New entry 3 , range 1–28 1#27 5#28
3
  • : score 3 · #25
1% 0% None First reading
26 One.com New entry 2 , range 1–28 1#29 4#30
2
  • : score 2 · #26
1% 0% First reading
27 Super.so US New entry 2 , range 1–27 2#17 1= #50
2
  • : score 2 · #27
1% 1% None First reading
28 Adobe Portfolio US New entry 1 , range 1–28 1= #25 1#44
1
  • : score 1 · #28
1% 0% None First reading
29 Aruba New entry 1 , range 1–27 1#30 1#46
1
  • : score 1 · #29
0% 0% None First reading
30 10Web US New entry 1 , range 1–25 1#28 1= #50
1
  • : score 1 · #30
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 21.9% 3 of 4 119 Not read
2 reddit.com Community 14.0% 3 of 4 44 19
3 techradar.com Media 9.5% 4 of 4 7 13
4 experte.com Review site 6.9% 3 of 4 3 15
5 tooltester.com Media 6.2% 3 of 4 11 22
6 zapier.com Vendor site 4.3% 3 of 4 2 14
7 creativebloq.com Media 3.1% 4 of 4 2 7
8 manus.im Vendor site 3.1% 3 of 4 3 4
9 pcmag.com Media 2.6% 3 of 4 2 9
10 websiteplanet.com Media 2.9% 3 of 4 8 13

Questions asked

QuestionLanguageMost recommended
cel mai bun constructor de site-uri pentru afaceri mici Romanian Hostinger, Shopify, Squarespace and Wix, tied
creare de site-uri pentru afaceri mici Romanian Shopify
cum poate o afacere mică să își facă un site pentru clienți Romanian Wix
cum să creez un site pentru serviciile mele de freelancer Romanian Wix
site făcut de la zero vs constructor de site-uri pentru afaceri mici Romanian Squarespace and Wix, tied
cel mai bun constructor de site-uri ca alternativă la site făcut manual pentru freelanceri Romanian Squarespace, Webflow and Wix, tied
alternative la realizarea manuală a unui site pentru afaceri mici Romanian Shopify
alternative la angajarea unui programator pentru site-ul unui freelancer Romanian Wix
sunt freelancer și am nevoie de un site fără să scriu cod Romanian Carrd
conduc o afacere cu doi angajați și am nevoie de un site ușor de actualizat Romanian Wix

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured