Leader
49Heralded Score, range 37–56
The most visible VPNs in Europe, October 2026
Most cited source
52citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 49 , range 37–56 | 41#2 | 61#1 | 49
| 24% | 16% | None | First reading | |
| 2 | | New entry | 43 , range 33–56 | 42#1 | 46#2 | 43
| 23% | 17% | None | First reading | |
| 3 | | New entry | 40 , range 30–53 | 38#3 | 42#4 | 40
| 19% | 15% | None | First reading | |
| 4 | | New entry | 39 , range 30–52 | 36#4 | 44#3 | 39
| 19% | 12% | None | First reading | |
| 5 | | New entry | 26 , range 19–49 | 33#5 | 15#6 | 26
| 12% | 10% | None | First reading | |
| 6 | | New entry | 14 , range 7–45 | 16#6 | 10#8 | 14
| 7% | 6% | None | First reading | |
| 7 | | New entry | 12 , range 6–44 | 15#7 | 6#13 | 12
| 7% | 5% | None | First reading | |
| 8 | | New entry | 9 , range 3–30 | 3#11 | 20#5 | 9
| 2% | 2% | None | First reading | |
| 9 | | New entry | 8 , range 4–33 | 7#8 | 10#9 | 8
| 4% | 3% | None | First reading | |
| 10 | | New entry | 6 , range 3–30 | 3#9 | 10#10 | 6
| 3% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Community | 9.8% | 3 of 4 | 41 | Not read |
| 2 | | Community | 1.2% | 1 of 4 | 6 | Not read |
| 3 | | Community | 1.0% | 1 of 4 | 1 | Not read |
| 4 | | Community | 0.7% | 2 of 4 | 2 | Not read |
| 5 | | Community | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Community | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Community | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Community | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best vpn service for remote workers | English | |
| secure browsing for people working from home | English | No brand recommended |
| best vpn for streaming fans who travel | English | |
| how can i keep my browsing private on public wi-fi | English | No brand recommended |
| how to protect my internet traffic while traveling | English | |
| ¿Cuál es la mejor VPN para empleados que teletrabajan? | Spanish | |
| ¿Qué VPN pueden usar los viajeros para proteger sus datos en Internet? | Spanish | |
| ¿Qué VPN es mejor para pequeñas empresas con empleados en distintas ubicaciones? | Spanish | |
| ¿Cómo puede un empleado remoto acceder de forma segura a la red de su empresa? | Spanish | No brand recommended |
| ¿Cómo puedo proteger mis datos cuando uso una red wifi pública? | Spanish | |
Each engine's top three
Google AI Mode
- 1
NordVPN
- 2
ExpressVPN
- 3
Proton VPN
Gemini
- 1
- 2
Surfshark
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
NordLayer
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.