The most visible VPNs in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

NordVPN

49Heralded Score, range 37–56

Most cited source

youtube.com

142citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

ExpressVPN

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– VeePN Unranked Too few answers Not measured 1= #32
–
  • : Unranked
0% 0% None First reading
– VyprVPN Unranked Too few answers Not measured 2#21
–
  • : Unranked
0% 0% First reading
– ZoogVPN GR Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.1% 3 of 4 86 Not read
2 cisa.gov Regulator 6.7% 1 of 4 20 Not read
3 reddit.com Community 9.8% 3 of 4 41 Not read
4 techradar.com Media 8.1% 4 of 4 16 19
5 ftc.gov Regulator 4.0% 1 of 4 8 Not read
6 cnet.com Media 6.7% 3 of 4 6 11
7 facebook.com Social 5.0% 2 of 4 24 Not read
8 tomsguide.com Media 5.5% 2 of 4 8 3
9 ncsc.gov.uk Regulator 2.4% 1 of 4 11 Not read
10 security.org Media 5.2% 3 of 4 5 16

Questions asked

QuestionLanguageMost recommended
best vpn service for remote workers English ExpressVPN, NordVPN, Proton VPN and Surfshark, tied
secure browsing for people working from home English No brand recommended
best vpn for streaming fans who travel English NordVPN
how can i keep my browsing private on public wi-fi English No brand recommended
how to protect my internet traffic while traveling English NordVPN
¿Cuál es la mejor VPN para empleados que teletrabajan? Spanish NordVPN and Proton VPN, tied
¿Qué VPN pueden usar los viajeros para proteger sus datos en Internet? Spanish Proton VPN and Surfshark, tied
¿Qué VPN es mejor para pequeñas empresas con empleados en distintas ubicaciones? Spanish Proton VPN
¿Cómo puede un empleado remoto acceder de forma segura a la red de su empresa? Spanish No brand recommended
¿Cómo puedo proteger mis datos cuando uso una red wifi pública? Spanish NordVPN

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured