The most visible travel and expense tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

SAP Concur

40Heralded Score, range 16–56

Where engines disagree most

Rydoo

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 40 , range 16–56 35#5 49#1
40
  • : score 40 · #1
22% 7% First reading
2 TravelPerk ES New entry 31 , range 23–57 42#1 12#11
31
  • : score 31 · #2
24% 13% First reading
3 Rydoo BE New entry 27 , range 19–55 37#3 9= #13
27
  • : score 27 · #3
21% 8% First reading
4 Navan US New entry 25 , range 19–52 37#2 3= #37
25
  • : score 25 · #4
21% 8% First reading
5 Ramp US New entry 24 , range 6–51 31#9 14= #9
24
  • : score 24 · #5
14% 5% First reading
6 Exact NL New entry 24 , range 19–52 36#4 3= #37
24
  • : score 24 · #6
23% 3% First reading
7 Spendesk FR New entry 23 , range 8–51 31#8 9#17
23
  • : score 23 · #7
16% 4% First reading
8 Zoho Expense IN New entry 23 , range 7–52 32#7 8= #18
23
  • : score 23 · #8
13% 7% First reading
9 Pleo DK New entry 22 , range 6–51 32#6 4#31
22
  • : score 22 · #9
11% 9% None First reading
10 Expensify US New entry 22 , range 5–50 29#10 9= #15
22
  • : score 22 · #10
12% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 capterra.nl Review site 3.3% 1 of 4 1 16
2 g2.com Review site 3.3% 2 of 4 2 Not read
3 toolradar.com Review site 3.3% 1 of 4 1 15
4 dutchaitools.nl Review site 1.7% 1 of 4 1 Not read
5 getapp.be Review site 1.7% 1 of 4 1 Not read
6 getapp.nl Review site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best travel and expense software for small businesses English Navan
business travel booking and expense tracking for finance teams English SAP Concur and TravelPerk, tied
how can a small business track employee travel spending English Pleo and Zoho Expense, tied
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured