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The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

perk.com

95citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 34 , range 26–55
34
  • : score 34 · #1
 27% 10% First reading
2 TravelPerk ES New entry 29 , range 24–52
29
  • : score 29 · #2
 22% 10% First reading
3 Expensify US New entry 28 , range 23–52
28
  • : score 28 · #3
 21% 8% First reading
4 Navan US New entry 27 , range 24–51
27
  • : score 27 · #4
 24% 10% First reading
5 Zoho Expense IN New entry 27 , range 23–52
27
  • : score 27 · #5
 18% 11% First reading
6 Spendesk FR New entry 25 , range 20–49
25
  • : score 25 · #6
 16% 7% First reading
7 Pleo DK New entry 21 , range 18–44
21
  • : score 21 · #7
 12% 7% First reading
8 Ramp US New entry 21 , range 14–46
21
  • : score 21 · #8
 13% 4% First reading
9 Rydoo BE New entry 14 , range 6–45
14
  • : score 14 · #9
 10% 3% First reading
10 N2F New entry 13 , range 5–35
13
  • : score 13 · #10
 7% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 perk.com Brand site 14.3% 4 of 4 44 23
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 pleo.io Brand site 10.5% 4 of 4 26 12
6Withheld. Run a full Snapshot to see it.
7 expensify.com Brand site 6.4% 2 of 4 15 8
8 concur.com Brand site 7.6% 4 of 4 15 6
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best travel and expense software for small businesses English Navan and Zoho Expense, tied
business travel booking and expense tracking for finance teams English Navan, TravelPerk, Ramp, SAP Concur and TravelPerk, tied
how can a small business track employee travel spending English Navan
how to reimburse employees for business travel expenses English Wise Business
centralized travel booking vs employee-paid bookings for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured