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The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

youtube.com

79citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Brex US New entry 8 , range 5–37
8
  • : score 8 · #11
 9% 2% First reading
12 Booking.com for Business NL New entry 8 , range 5–34
8
  • : score 8 · #12
 7% 1% First reading
13 Xero Expenses NZ New entry 7 , range 5–34
7
  • : score 7 · #13
 9% 1% First reading
14 Payhawk GB New entry 6 , range 4–31
6
  • : score 6 · #14
 6% 1% First reading
15 Qonto FR New entry 6 , range 3–31
6
  • : score 6 · #15
 5% 0% None First reading
16 Circula DE New entry 6 , range 3–30
6
  • : score 6 · #16
 5% 2% First reading
17 Expensya New entry 5 , range 2–31
5
  • : score 5 · #17
 4% 1% None First reading
18 BizAway IT New entry 5 , range 2–31
5
  • : score 5 · #18
 4% 1% None First reading
19 Zoho Books IN New entry 5 , range 3–30
5
  • : score 5 · #19
 5% 0% First reading
20 Jenji New entry 5 , range 2–30
5
  • : score 5 · #20
 4% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 10.2% 2 of 4 44 Not read
2 sap.com Vendor site 5.7% 4 of 4 14 2
3 apps365.com Vendor site 4.8% 3 of 4 7 13
4 gov.uk Regulator 1.9% 3 of 4 14 Not read
5 irs.gov Regulator 2.1% 2 of 4 5 Not read
6 bundesfinanzministerium.de Regulator 1.4% 1 of 4 14 Not read
7 g2.com Review site 3.6% 3 of 4 12 Not read
8 linkedin.com Social 4.0% 2 of 4 9 Not read
9 free-now.com Vendor site 2.9% 3 of 4 8 9
10 holafly.com Vendor site 2.6% 2 of 4 2 7

The questions, and who wins each

QuestionLanguageWins it
best travel and expense software for small businesses English Zoho Expense
business travel booking and expense tracking for finance teams English Navan and SAP Concur, tied
how can a small business track employee travel spending English Expensify
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English Booking.com for Business, TravelPerk and TravelPerk, tied
¿Cuál es el mejor software para gestionar los gastos de viaje de una pequeña empresa? Spanish Pleo and Spendesk, tied
Gestión de gastos de viaje para equipos de ventas Spanish SAP Concur
¿Cómo pueden los empleados tardar menos en presentar sus informes de gastos de viaje? Spanish Expensify and Navan, tied
¿Cómo puedo hacer un seguimiento de los gastos de los empleados en viajes de trabajo? Spanish SAP Concur
Software para reservar viajes frente a software de gestión de gastos para empresas Spanish TravelPerk, Pleo, SAP Concur and TravelPerk, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured