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The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

perk.com

95citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Brex US New entry 8 , range 5–37
8
  • : score 8 · #11
 9% 2% First reading
12 Booking.com for Business NL New entry 8 , range 5–34
8
  • : score 8 · #12
 7% 1% None First reading
13 Xero Expenses NZ New entry 7 , range 5–34
7
  • : score 7 · #13
 9% 1% First reading
14 Payhawk GB New entry 6 , range 4–31
6
  • : score 6 · #14
 6% 1% First reading
15 Qonto FR New entry 6 , range 3–31
6
  • : score 6 · #15
 5% 0% None First reading
16 Circula DE New entry 6 , range 3–30
6
  • : score 6 · #16
 5% 2% First reading
17 Expensya New entry 5 , range 2–31
5
  • : score 5 · #17
 4% 1% First reading
18 BizAway IT New entry 5 , range 2–31
5
  • : score 5 · #18
 4% 1% First reading
19 Zoho Books IN New entry 5 , range 3–30
5
  • : score 5 · #19
 5% 0% First reading
20 Jenji New entry 5 , range 2–30
5
  • : score 5 · #20
 4% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 perk.com Brand site 14.3% 4 of 4 44 23
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 pleo.io Brand site 10.5% 4 of 4 26 12
6Withheld. Run a full Snapshot to see it.
7 expensify.com Brand site 6.4% 2 of 4 15 8
8 concur.com Brand site 7.6% 4 of 4 15 6
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Welche Reisekosten-Software ist die beste für kleine Unternehmen? German Circula and Pleo, tied
Reisekostenmanagement für Vertriebsteams German SAP Concur
Wie können Mitarbeitende weniger Zeit mit Reisekostenabrechnungen verbringen? German No brand recommended
Wie kann ich die Ausgaben meiner Mitarbeitenden auf Geschäftsreisen nachverfolgen? German Circula, SAP Concur and Spendesk, tied
Geschäftsreise-Buchungssoftware vs. Reisekostenmanagement für Unternehmen German Circula, Mobilexpense, TravelPerk, SAP Concur and TravelPerk, tied
Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten German Circula
Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen German No brand recommended
Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen German Circula
Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? German Circula, Lanes & Planes and Pleo, tied
Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? German Circula and Navan, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured