The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

SAP Concur

34Heralded Score, range 26–55

Most cited source

youtube.com

79citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Uvet Global Business Travel Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– Wizrom RO Unranked Too few answers Not measured 1#55
–
  • : Unranked
0% 0% None First reading
– WorkTrips Unranked Too few answers Not measured 1= #49
–
  • : Unranked
1% 0% None First reading
– XpenseOne AU Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– Zucchetti Infinity ZTravel IT Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 10.2% 2 of 4 44 Not read
2 sap.com Vendor site 5.7% 4 of 4 14 2
3 apps365.com Vendor site 4.8% 3 of 4 7 13
4 gov.uk Regulator 1.9% 3 of 4 14 Not read
5 irs.gov Regulator 2.1% 2 of 4 5 Not read
6 bundesfinanzministerium.de Regulator 1.4% 1 of 4 14 Not read
7 g2.com Review site 3.6% 3 of 4 12 Not read
8 linkedin.com Social 4.0% 2 of 4 9 Not read
9 free-now.com Vendor site 2.9% 3 of 4 8 9
10 holafly.com Vendor site 2.6% 2 of 4 2 7

Questions asked

QuestionLanguageMost recommended
Apps voor onkostendeclaraties versus spreadsheets voor reiskosten Dutch Rydoo
Alternatieven voor medewerkers die zelf hun zakenreizen boeken Dutch No brand recommended
Alternatieven voor papieren onkostendeclaraties voor een klein bedrijf Dutch Exact
Ik ben operationeel manager bij een bedrijf met 20 medewerkers. Hoe kan ik zakenreizen en onkosten bijhouden? Dutch Rydoo
Ik geef leiding aan een salesteam dat vaak reist. Hoe kan ik ons reisbudget onder controle houden? Dutch BizAway, Booking.com for Business, Expensify, Mobilexpense, TravelPerk, Rydoo and TravelPerk, tied
best travel and expense software for small businesses English Navan
business travel booking and expense tracking for finance teams English SAP Concur and TravelPerk, tied
how can a small business track employee travel spending English Pleo and Zoho Expense, tied
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured