The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

SAP Concur

34Heralded Score, range 26–55

Most cited source

youtube.com

79citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Oraroo Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Pliant Unranked Too few answers Not measured 1#58
–
  • : Unranked
0% 0% None First reading
– Pluxee FR Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Rolog Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– Roundtrip US Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Sabbatic Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Salarb Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– SD Worx BE Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– SeniorERP BR Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– SmartEX Unranked Too few answers Not measured 2#47
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 urssaf.fr Regulator 1.7% 3 of 4 2 Not read
12 business.gov.nl Regulator 1.2% 3 of 4 4 Not read
13 factorialhr.de Vendor site 1.9% 3 of 4 3 5
14 google.com Vendor site 1.4% 3 of 4 8 Not read
15 paylocity.com Vendor site 2.1% 3 of 4 2 Not read
16 prospend.com Vendor site 2.1% 2 of 4 2 Not read
17 fuer-gruender.de Media 1.9% 3 of 4 2 3
18 mercury.com Vendor site 1.9% 1 of 4 1 4
19 uschamber.com Unclassified 1.9% 3 of 4 2 Not read
20 bcdtravel.com Vendor site 1.0% 2 of 4 6 Not read

Questions asked

QuestionLanguageMost recommended
Welche Reisekosten-Software ist die beste für kleine Unternehmen? German Circula and Pleo, tied
Reisekostenmanagement für Vertriebsteams German SAP Concur
Wie können Mitarbeitende weniger Zeit mit Reisekostenabrechnungen verbringen? German No brand recommended
Wie kann ich die Ausgaben meiner Mitarbeitenden auf Geschäftsreisen nachverfolgen? German Circula, SAP Concur and Spendesk, tied
Geschäftsreise-Buchungssoftware vs. Reisekostenmanagement für Unternehmen German Circula, Mobilexpense, TravelPerk, SAP Concur and TravelPerk, tied
Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten German Circula
Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen German No brand recommended
Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen German Circula
Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? German Circula, Lanes & Planes and Pleo, tied
Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? German Circula and Navan, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured