Leader
70Heralded Score, range 35–78
The most visible SEO tools in United Kingdom, October 2026
Most cited source
20citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 70 , range 35–78 | 70#2 | 70#3 | 70
| 53% | 25% | | First reading | |
| 2 | | New entry | 69 , range 39–81 | 74#1 | 59#7 | 69
| 53% | 31% | | First reading | |
| 3 | | New entry | 43 , range 6–53 | 28#8 | 70#4 | 43
| 16% | 7% | | First reading | |
| 4 | | New entry | 42 , range 26–70 | 51#3 | 26#13 | 42
| 34% | 19% | | First reading | |
| 5 | | New entry | 39 , range 4–53 | 21#10 | 71#2 | 39
| 13% | 9% | | First reading | |
| 6 | | New entry | 36 , range 5–53 | 28#7 | 48#8 | 36
| 14% | 7% | | First reading | |
| 7 | | New entry | 32 , range 3–50 | 9#12 | 70#5 | 32
| 11% | 5% | | First reading | |
| 8 | | New entry | 30 , range 17–57 | 36#5 | 20#20 | 30
| 15% | 13% | | First reading | |
| 9 | | New entry | 28 , range 6–53 | 31#6 | 23#15 | 28
| 13% | 8% | | First reading | |
| 10 | | New entry | 27 , range 20–58 | 39#4 | 6#27 | 27
| 21% | 11% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 3.3% | 1 of 4 | 2 | Not read |
| 12 | | Community | 3.3% | 1 of 4 | 2 | Not read |
| 13 | | Community | 3.3% | 1 of 4 | 2 | Not read |
| 14 | | Media | 1.7% | 1 of 4 | 2 | Not read |
| 15 | | Consultancy | 3.3% | 1 of 4 | 2 | Not read |
| 16 | | Consultancy | 3.3% | 2 of 4 | 1 | 6 |
| 17 | | Directory | 1.7% | 1 of 4 | 2 | Not read |
| 18 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 19 | | Vendor site | 3.3% | 1 of 4 | 1 | Not read |
| 20 | | Consultancy | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best seo tools for small business websites | English | |
| keyword research tool for content marketers | English | |
| how to check why my website is not ranking | English | |
| how to track competitor keyword rankings | English | |
| all-in-one seo platform vs separate seo tools | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Semrush
- = 2
Ahrefs
- = 2
SE Ranking
Gemini
- = 1
- = 1
- 3
Google AI Overviews
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.