Leader
72Heralded Score, range 51–81
The most visible SEO tools in Spain, October 2026
Most cited source
3citations
From Google AI Mode and Gemini
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 72 , range 51–81 | 69#1 | 76#2 | 72
| 58% | 32% | | First reading | |
| 2 | | New entry | 68 , range 43–79 | 63#2 | 76#3 | 68
| 52% | 30% | | First reading | |
| 3 | | New entry | 52 , range 20–62 | 39#3 | 73#5 | 52
| 29% | 16% | | First reading | |
| 4 | | New entry | 50 , range 20–60 | 38#4 | 71#9 | 50
| 25% | 13% | | First reading | |
| 5 | | New entry | 45 , range 5–54 | 29#5 | 71#7 | 45
| 16% | 9% | None | First reading | |
| 6 | | New entry | 36 , range 3–51 | 15#6 | 70#10 | 36
| 11% | 8% | None | First reading | |
| 7 | | New entry | 35 , range 27–53 | 11#8 | 75#4 | 35
| 17% | 12% | | First reading | |
| 8 | | New entry | 32 , range 5–51 | 8#9 | 72#6 | 32
| 12% | 8% | | First reading | |
| 9 | | New entry | 30 , range 4–49 | 7= #13 | 70#11 | 30
| 11% | 3% | | First reading | |
| 10 | | New entry | 26 , range 3–50 | 13#7 | 47#13 | 26
| 12% | 4% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 5.0% | 2 of 4 | 1 | 15 |
| 2 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 3 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 4 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 5 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 6 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 10 | | Media | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Cuáles son las mejores herramientas SEO para equipos de marketing pequeños? | Spanish | |
| Software de posicionamiento SEO para pequeñas empresas | Spanish | |
| ¿Cómo puede una pequeña empresa averiguar por qué su web no aparece en los resultados de búsqueda? | Spanish | No brand recommended |
| ¿Cómo puedo descubrir qué palabras clave buscan mis clientes? | Spanish | |
| Hacer SEO internamente con software o contratar una agencia SEO para pequeñas empresas | Spanish | |
| Herramientas SEO gratuitas o plataformas SEO de pago para equipos de marketing | Spanish | |
| Alternativas a controlar el posicionamiento de palabras clave en hojas de cálculo | Spanish | |
| Alternativas a las auditorías SEO manuales de una web | Spanish | |
| Llevo el marketing de una empresa de 20 personas. ¿Qué herramienta debería usar para mejorar nuestro posicionamiento en los resultados de búsqueda? | Spanish | |
| Soy redactor de contenidos freelance y quiero saber para qué palabras clave posicionan mis artículos. | Spanish | |
Each engine's top three
Google AI Mode
- 1
Semrush
Gemini
- 1
Ahrefs
- 2
- 3
SE Ranking
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Screaming Frog
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.