The most visible SEO tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

reddit.com

5citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

SEOZoom

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Google Search Console US New entry 74 , range 49–82 75#1 74#1
74
  • : score 74 · #1
50% 44% First reading
2 Semrush US New entry 73 , range 38–80 72#2 73#3
73
  • : score 73 · #2
54% 33% First reading
3 Ahrefs SG New entry 66 , range 31–76 63#3 72#4
66
  • : score 66 · #3
46% 27% First reading
4 Screaming Frog GB New entry 51 , range 20–60 38#4 73#2
51
  • : score 51 · #4
26% 17% First reading
5 SEOZoom IT New entry 47 , range 9–56 33#6 71#5
47
  • : score 47 · #5
19% 12% None First reading
6 SE Ranking GB New entry 38 , range 19–57 38#5 37= #14
38
  • : score 38 · #6
19% 13% None First reading
7 Ubersuggest US New entry 34 , range 3–51 12#8 71#6
34
  • : score 34 · #7
12% 8% First reading
8 Google Keyword Planner US New entry 33 , range 3–50 11#10 70#9
33
  • : score 33 · #8
11% 7% First reading
9 Moz US New entry 31 , range 2–49 8#12 71#7
31
  • : score 31 · #9
11% 5% First reading
10 Yoast NL New entry 23 , range 3–49 11#9 43#12
23
  • : score 23 · #10
11% 4% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 8.3% 3 of 4 4 9
2 alessandroingala.com Community 1.7% 1 of 4 1 Not read
3 medium.com Community 1.7% 1 of 4 1 Not read
4 omidsaffari.com Community 1.7% 1 of 4 1 Not read
5 paperblog.com Community 1.7% 1 of 4 1 Not read
6 quora.com Community 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quali sono i migliori strumenti SEO per piccoli team di marketing? Italian Google Search Console, SE Ranking and Semrush, tied
Software SEO per piccole imprese Italian Google Search Console
Come può una piccola impresa capire perché il suo sito web non compare nei risultati di ricerca? Italian Google Search Console
Come faccio a scoprire quali parole chiave cercano i miei clienti? Italian Google Keyword Planner and Google Search Console, tied
Fare SEO internamente con un software o rivolgersi a un’agenzia SEO per una piccola impresa? Italian Ahrefs, Google Search Console and Semrush, tied
Strumenti SEO gratuiti o piattaforme SEO a pagamento per i team di marketing? Italian Google Search Console
Alternative ai fogli di calcolo per monitorare il posizionamento delle parole chiave Italian Google Search Console and SE Ranking, tied
Alternative agli audit SEO manuali dei siti web Italian Ahrefs, Google Search Console, Lumar, Screaming Frog, Semrush and Sitebulb, tied
Mi occupo di marketing in un’azienda di 20 persone. Quale strumento dovrei usare per migliorare il nostro posizionamento nei risultati di ricerca? Italian Semrush
Sono un freelance che scrive contenuti e vorrei sapere per quali parole chiave si posizionano i miei articoli. Italian Ahrefs, Google Search Console and Semrush, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured