The most visible SEO tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Semrush

71Heralded Score, range 66–74

Most cited source

iebschool.com

8citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Semrush US New entry 71 , range 66–74 71#1
71
  • : score 71 · #1
75% 39% First reading
2 Ahrefs SG New entry 65 , range 59–70 65#2
65
  • : score 65 · #2
68% 34% First reading
3 SE Ranking GB New entry 45 , range 41–48 45#3
45
  • : score 45 · #3
40% 23% First reading
4 Screaming Frog GB New entry 38 , range 35–42 38#4
38
  • : score 38 · #4
31% 16% First reading
5 Ubersuggest US New entry 31 , range 23–34 31#5
31
  • : score 31 · #5
18% 10% First reading
6 Mangools SK New entry 30 , range 18–33 30#6
30
  • : score 30 · #6
15% 10% First reading
7 Yoast NL New entry 16 , range 9–29 16#7
16
  • : score 16 · #7
14% 4% First reading
8 Surfer PL New entry 9 , range 7–20 9#8
9
  • : score 9 · #8
11% 4% None First reading
9 Moz US New entry 8 , range 6–12 8#9
8
  • : score 8 · #9
10% 1% None First reading
10 Sistrix DE New entry 6 , range 4–9 6#10
6
  • : score 6 · #10
6% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 iebschool.com Reference 1.9% 3 of 4 1 5
2 skill-sprinters.de Reference 0.5% 1 of 4 1 3
3 socialmediaakademie.de Reference 0.5% 2 of 4 1 6
4 upskillinghub.com Reference 0.5% 1 of 4 1 Not read
5 eudedigital.com Reference 0.2% 1 of 4 1 Not read
6 iembs.com Reference 0.2% 1 of 4 1 Not read
7 imarticus.org Reference 0.2% 1 of 4 1 Not read
8 lafusee.net Reference 0.2% 1 of 4 1 Not read
9 performingtraining.com Reference 0.2% 1 of 4 1 Not read
10 reliablesoft.net Reference 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Was sind die besten SEO-Tools für kleine Marketingteams? German Screaming Frog and SE Ranking, tied
SEO-Software für kleine Unternehmen German Seobility
Wie kann ein kleines Unternehmen herausfinden, warum seine Website nicht in den Suchergebnissen erscheint? German No brand recommended
Wie finde ich heraus, nach welchen Keywords meine Kunden suchen? German No brand recommended
SEO für kleine Unternehmen selbst mit Software machen oder eine SEO-Agentur beauftragen? German SE Ranking, Seobility and Sistrix, tied
Kostenlose SEO-Tools oder kostenpflichtige SEO-Plattformen für Marketingteams? German Screaming Frog
Welche Alternativen gibt es dazu, Keyword-Rankings in Tabellen zu erfassen? German Serpstat
Welche Alternativen gibt es zu manuellen SEO-Website-Audits? German Screaming Frog
Ich leite das Marketing in einem Unternehmen mit 20 Mitarbeitenden. Welches Tool hilft uns, unsere Rankings in den Suchergebnissen zu verbessern? German Semrush
Ich bin freiberufliche:r Content-Texter:in und möchte prüfen, für welche Keywords meine Artikel ranken. German Ahrefs, SE Ranking, Semrush, Sistrix and Yoast, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured