The most visible sales engagement tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

spotsaas.com

2citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Salesloft

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 64 , range 30–73 60#1 70#1
64
  • : score 64 · #1
47% 20% None First reading
2 Apollo US New entry 35 , range 15–55 35#2 36#4
35
  • : score 35 · #2
18% 11% None First reading
3 Salesforce Sales Engagement US New entry 34 , range 6–52 31#5 40#3
34
  • : score 34 · #3
19% 3% None First reading
4 Salesloft US New entry 26 , range 6–51 31#4 16= #6
26
  • : score 26 · #4
15% 4% None First reading
5 lemlist FR New entry 22 , range 8–41 32#3 4= #18
22
  • : score 22 · #5
14% 7% None First reading
6 Instantly US New entry 15 , range 4–33 23#6 0= #30
15
  • : score 15 · #6
9% 5% None First reading
7 Outreach US New entry 11 , range 3–39 13#7 6#14
11
  • : score 11 · #7
8% 3% None First reading
8 Reply.io CA New entry 8 , range 1–41 7#8 11#8
8
  • : score 8 · #8
5% 3% None First reading
9 Salesforce Agentforce Sales US New entry 4 , range 2–29 6#9 0= #30
4
  • : score 4 · #9
6% 0% None First reading
= 10 ZoomInfo Engage US New entry 3 , range 1–30 5= #10 1= #27
3
  • : score 3 · #10
4% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 spotsaas.com Review site 3.3% 2 of 4 2 Not read
2 appvizer.de Review site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best sales engagement software for small sales teams English Apollo and HubSpot Sales Hub, tied
automate sales outreach for small sales teams English HubSpot Sales Hub
how can a sales rep follow up with more prospects English HubSpot Sales Hub
how to keep track of sales emails and calls English HubSpot Sales Hub
email outreach vs phone outreach for small sales teams English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured