The most visible sales engagement tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Most cited source

pipedrive.com

54citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Instantly

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 69 , range 63–72 69#1
69
  • : score 69 · #1
72% 37% First reading
2 Apollo US New entry 39 , range 36–42 39#2
39
  • : score 39 · #2
29% 20% First reading
3 Salesloft US New entry 31 , range 22–34 31#3
31
  • : score 31 · #3
20% 7% First reading
4 lemlist FR New entry 30 , range 18–33 30#4
30
  • : score 30 · #4
17% 9% First reading
5 Salesforce Sales Engagement US New entry 30 , range 19–33 30#5
30
  • : score 30 · #5
22% 3% First reading
6 Outreach US New entry 27 , range 16–32 27#6
27
  • : score 27 · #6
18% 6% First reading
7 Reply.io CA New entry 12 , range 8–25 12#7
12
  • : score 12 · #7
10% 6% First reading
8 Instantly US New entry 11 , range 8–24 11#8
11
  • : score 11 · #8
11% 5% First reading
9 Salesforce Agentforce Sales US New entry 8 , range 6–15 8#9
8
  • : score 8 · #9
12% 1% None First reading
10 ZoomInfo / GTM Workspace US New entry 7 , range 5–12 7#10
7
  • : score 7 · #10
9% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 podium.com Vendor site 1.7% 2 of 4 1 Not read
12 folk.app Vendor site 1.4% 2 of 4 3 Not read
13 forecastio.ai Vendor site 1.4% 1 of 4 1 17
14 monday.com Vendor site 1.4% 2 of 4 5 Not read
15 nooks.ai Vendor site 1.4% 2 of 4 1 7
16 pharow.com Vendor site 1.4% 2 of 4 3 6
17 revenueplaybook.co.uk Vendor site 1.4% 1 of 4 1 6
18 success.ai Vendor site 1.2% 1 of 4 2 Not read
19 sybill.ai Vendor site 1.4% 1 of 4 2 8
20 dock.us Vendor site 1.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Die besten Sales-Engagement-Plattformen für Vertriebsteams German HubSpot Sales Hub
Automatisierung der Vertriebsansprache für Vertriebsteams German No brand recommended
Wie kann ein Vertriebsteam mehr potenzielle Kunden erreichen? German No brand recommended
Wie kann ich bei Leads nach der ersten E-Mail nachfassen? German No brand recommended
Automatisierte Vertriebs-E-Mails vs. manuelle Ansprache für Vertriebsteams German No brand recommended
Telefonate vs. E-Mails bei der Akquise für Vertriebsteams German No brand recommended
Alternativen zur manuellen Lead-Ansprache für Vertriebsteams German No brand recommended
Alternativen zu Tabellen zur Nachverfolgung von Leads German HubSpot Sales Hub
Ich leite ein fünfköpfiges Vertriebsteam. Wie kann ich das Nachfassen bei Leads automatisieren? German No brand recommended
Ich bin Vertriebsleiter in einem kleinen Unternehmen. Wie organisiere ich die Ansprache per E-Mail und Telefon? German HubSpot Sales Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured