The most visible sales engagement tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Most cited source

youtube.com

96citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Instantly

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 ZoomInfo Engage US New entry 7 , range 5–10 7#11
7
  • : score 7 · #11
9% 1% First reading
12 Close US New entry 7 , range 5–10 7#12
7
  • : score 7 · #12
6% 4% First reading
13 Mixmax US New entry 7 , range 5–10 7#13
7
  • : score 7 · #13
6% 3% First reading
14 ZoomInfo SalesOS US New entry 6 , range 4–9 6#14
6
  • : score 6 · #14
8% 1% First reading
15 Overloop New entry 3 , range 2–6 3#15
3
  • : score 3 · #15
4% 0% First reading
16 La Growth Machine FR New entry 3 , range 2–5 3#16
3
  • : score 3 · #16
2% 1% None First reading
17 Woodpecker PL New entry 3 , range 2–5 3#17
3
  • : score 3 · #17
3% 0% First reading
18 Klenty IN New entry 3 , range 2–5 3#18
3
  • : score 3 · #18
2% 1% First reading
19 Waalaxy FR New entry 3 , range 2–5 3#19
3
  • : score 3 · #19
3% 0% None First reading
20 Smartlead IN New entry 3 , range 2–5 3#20
3
  • : score 3 · #20
2% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 rework.com Media 2.4% 4 of 4 4 13
12 cloudtalk.io Vendor site 2.4% 2 of 4 5 11
13 artisan.co Vendor site 2.1% 2 of 4 5 Not read
14 airtable.com Community 1.4% 2 of 4 5 Not read
15 attio.com Vendor site 1.9% 3 of 4 2 2
16 salesflare.com Vendor site 1.9% 4 of 4 8 Not read
17 connectsafely.ai Vendor site 1.7% 2 of 4 1 10
18 croclub.com Consultancy 1.7% 3 of 4 5 13
19 generect.com Vendor site 1.7% 2 of 4 1 8
20 podium.com Vendor site 1.7% 2 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best sales engagement software for small sales teams English Apollo and HubSpot Sales Hub, tied
automate sales outreach for small sales teams English HubSpot Sales Hub
how can a sales rep follow up with more prospects English HubSpot Sales Hub
how to keep track of sales emails and calls English HubSpot Sales Hub
email outreach vs phone outreach for small sales teams English No brand recommended
Mejores plataformas de interacción comercial para equipos de ventas Spanish HubSpot Sales Hub
Automatización de la prospección comercial para equipos de ventas Spanish Apollo, HubSpot Sales Hub and Salesforce Agentforce Sales, tied
¿Cómo puede un equipo de ventas llegar a más clientes potenciales? Spanish No brand recommended
¿Cómo hago seguimiento de los clientes potenciales después del primer correo? Spanish HubSpot Sales Hub
Automatización de correos de ventas frente a contacto manual para equipos comerciales Spanish HubSpot Sales Hub and Salesforce Sales Engagement, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured