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The most visible sales engagement tools, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 96 answers read

Most cited source

g2.com

33citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Apollo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Salesloft US New entry 82 , range 76–87
82
  • : score 82 · #1
 90% 56% First reading
2 HubSpot Sales Hub US New entry 80 , range 74–86
80
  • : score 80 · #2
 86% 56% First reading
3 Outreach US New entry 78 , range 72–84
78
  • : score 78 · #3
 88% 48% None First reading
4 Apollo US New entry 77 , range 71–83
77
  • : score 77 · #4
 77% 56% None First reading
5 Salesforce Sales Engagement US New entry 35 , range 30–42
35
  • : score 35 · #5
 26% 12% First reading
6 Reply.io CA New entry 31 , range 12–38
31
  • : score 31 · #6
 17% 11% None First reading
7 lemlist FR New entry 27 , range 9–36
27
  • : score 27 · #7
 15% 9% None First reading
8 Clari Groove US New entry 27 , range 9–36
27
  • : score 27 · #8
 14% 10% None First reading
9 Gong US New entry 16 , range 6–33
16
  • : score 16 · #9
 13% 5% None First reading
10 Mixmax US New entry 11 , range 6–32
11
  • : score 11 · #10
 13% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 salesloft.com Brand site 21.9% 4 of 4 19 Not read
2Withheld. Run a full Snapshot to see it.
3 hubspot.com Brand site 13.5% 3 of 4 16 5
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 zoominfo.com Brand site 17.7% 3 of 4 3 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 mixmax.com Brand site 7.3% 2 of 4 5 Not read
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best sales engagement software for a B2B SaaS company English Apollo
sales engagement software recommendations for a sales development lead English Apollo, Outreach and Salesloft, tied
top sales engagement software English Apollo
how to choose sales engagement software English HubSpot Sales Hub
what to look for in sales engagement software English HubSpot Sales Hub
sales engagement software for a team of 20 to 200 English HubSpot Sales Hub
sales engagement software that integrates with LinkedIn Sales Navigator English HubSpot Sales Hub, Outreach, Salesloft and Yesware, tied
sales engagement software with GDPR-compliant hosting English Salesloft
sales engagement software for recruitment English Apollo and HubSpot Sales Hub, tied
most reliable sales engagement software English HubSpot Sales Hub

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured