Leader
33Heralded Score, range 14–42
The most visible PR agencies in Italy, October 2026
Most cited source
12citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | Business2Media NL | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 3% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 5% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 4% | 1% | None | First reading | |
| – | Commly | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Competence Communication | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 10.0% | 1 of 4 | 8 | Not read |
| 2 | | Consultancy | 15.0% | 3 of 4 | 5 | 1 |
| 3 | | Consultancy | 15.0% | 4 of 4 | 2 | Not read |
| 4 | | Consultancy | 10.0% | 3 of 4 | 2 | 6 |
| 5 | | Consultancy | 10.0% | 1 of 4 | 2 | 2 |
| 6 | | Social | 8.3% | 3 of 4 | 6 | Not read |
| 7 | | Consultancy | 6.7% | 3 of 4 | 1 | 6 |
| 8 | | Vendor site | 3.3% | 1 of 4 | 4 | Not read |
| 9 | | Directory | 6.7% | 3 of 4 | 2 | 7 |
| 10 | | Media | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Agenzia di pubbliche relazioni per una startup in Italia | Italian | BPRESS, Encanto Public Relations, Preview Italia, |
| Come può una startup ottenere copertura stampa per il lancio in Italia? | Italian | No brand recommended |
| Come trovo un’agenzia di PR in Italia che conosca il nostro settore? | Italian | Disclosers, |
| Comunicazione interna o agenzia di PR per un’azienda in crescita in Italia | Italian | Competence Communication, Dynamo, |
| Freelance PR o agenzia di PR per una startup in Italia | Italian | AKI PR, Disclosers, |
| Alternative a un contratto continuativo con un’agenzia di PR in Italia | Italian | No brand recommended |
| Alternative all’invio autonomo di comunicati stampa ai giornalisti in Italia | Italian | No brand recommended |
| Guido la comunicazione di un’azienda di medie dimensioni in Italia e ho bisogno di aiuto per gestire una crisi. | Italian | No brand recommended |
| how to get media coverage for a startup in Italy | English | Cose Agency |
| how much does a pr agency cost in Italy | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
No brand named in at least three answers.
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.