Leader
30Heralded Score, range 12–36
The most visible PR agencies in Germany, October 2026
Most cited source
2citations
From Google AI Mode and Gemini
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | additiv pr DE | New entry | 30 , range 12–36 | 30#1 | 30
| 17% | 9% | None | First reading | |
| 2 | | New entry | 10 , range 4–34 | 10#2 | 10
| 11% | 5% | None | First reading | |
| 3 | | New entry | 10 , range 4–34 | 10#3 | 10
| 10% | 5% | None | First reading | |
| 4 | | New entry | 8 , range 3–33 | 8#4 | 8
| 10% | 4% | None | First reading | |
| 5 | | New entry | 8 , range 3–32 | 8#5 | 8
| 7% | 5% | None | First reading | |
| = 6 | | New entry | 7 , range 3–32 | 7= #6 | 7
| 7% | 5% | None | First reading | |
| = 6 | | New entry | 7 , range 3–32 | 7= #6 | 7
| 7% | 5% | None | First reading | |
| 8 | | New entry | 7 , range 2–32 | 7#8 | 7
| 6% | 5% | None | First reading | |
| 9 | | New entry | 7 , range 2–31 | 7#9 | 7
| 8% | 2% | None | First reading | |
| 10 | | New entry | 4 , range 2–27 | 4#10 | 4
| 7% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 3.3% | 2 of 4 | 1 | Not read |
| 2 | | Reference | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| PR-Agentur für ein Start-up in Deutschland | German | |
| Wie kann ein Start-up in Deutschland zum Launch Medienberichterstattung bekommen? | German | No brand recommended |
| Wie finde ich in Deutschland eine PR-Agentur, die sich in unserer Branche auskennt? | German | No brand recommended |
| Interne Kommunikation oder PR-Agentur für ein wachsendes Unternehmen in Deutschland | German | |
| PR-Freelancer oder PR-Agentur für ein Start-up in Deutschland | German | additiv pr, additiv pr, |
| Alternativen zu einer PR-Agentur mit laufendem Retainer in Deutschland | German | No brand recommended |
| Alternativen dazu, in Deutschland selbst Pressemitteilungen an Journalisten zu schicken | German | No brand recommended |
| Ich leite die Kommunikation in einem mittelständischen Unternehmen in Deutschland und brauche Unterstützung bei einer Krise. | German | No brand recommended |
| how to get media coverage for a startup in germany | English | No brand recommended |
| how much does a pr agency cost in germany | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
BETTERTRUST
- 2
PIABO PR
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.