The most visible PR agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

PRLab

8Heralded Score, range 6–15

Most cited source

linker-agency.com

43citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

MSL

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 PRLab NL New entry 8 , range 6–15 8#1
8
  • : score 8 · #1
8% 4% First reading
2 Ballou FR New entry 4 , range 3–7 4#2
4
  • : score 4 · #2
3% 2% First reading
3 MSL FR New entry 4 , range 3–6 4#3
4
  • : score 4 · #3
4% 1% First reading
4 Edelman US New entry 4 , range 3–6 4#4
4
  • : score 4 · #4
3% 2% First reading
5 Golin US New entry 4 , range 2–6 4#5
4
  • : score 4 · #5
3% 1% First reading
6 Hotwire GB New entry 3 , range 2–5 3#6
3
  • : score 3 · #6
2% 1% First reading
7 Weber Shandwick US New entry 3 , range 2–5 3#7
3
  • : score 3 · #7
2% 1% None First reading
8 The Practice RO New entry 2 , range 1–4 2#8
2
  • : score 2 · #8
2% 0% First reading
9 Ketchum US New entry 2 , range 1–3 2#9
2
  • : score 2 · #9
1% 0% None First reading
10 Brunswick Group GB New entry 2 , range 1–3 2#10
2
  • : score 2 · #10
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 linker-agency.com Consultancy 7.4% 4 of 4 14 Not read
2 linkedin.com Social 7.1% 3 of 4 22 Not read
3 enterie.com Consultancy 2.9% 3 of 4 7 Not read
4 besteprbureaus.nl Media 2.4% 3 of 4 6 1
5 clutch.co Directory 4.0% 4 of 4 13 1
6 sortlist.com Directory 3.6% 3 of 4 12 2
7 youtube.com Social 3.1% 3 of 4 15 Not read
8 google.com Vendor site 1.9% 2 of 4 13 Not read
9 commrank.com Directory 1.7% 1 of 4 8 4
10 comunicato.net Media 1.4% 1 of 4 8 Not read

Questions asked

QuestionLanguageMost recommended
pr agency vs in-house communications team in France English No brand recommended
Quelles sont les meilleures agences de relations presse en France ? French No brand recommended
Je suis fondateur d’une startup en France et je souhaite obtenir une couverture médiatique dans la presse économique. Quelle agence de relations presse devrions-nous choisir ? French No brand recommended
best PR agencies for startups in France English Ballou
PR agency for a growing company in France English No brand recommended
Public relations agency for a startup in the UK English Ballou and Hotwire, tied
How can a startup get press coverage for its launch in the UK? English No brand recommended
How do I find a PR agency in the UK that knows our industry? English No brand recommended
In-house communications vs. PR agency for a growing company in the UK English No brand recommended
PR freelancer vs. PR agency for a startup in the UK English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured