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The most visible password managers in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

bitwarden.com

24citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Proton Pass

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 LastPass US New entry 31 , range 19–49
31
  • : score 31 · #11
 17% 4% First reading
12 Apple Passwords US New entry 30 , range 21–60
30
  • : score 30 · #12
 22% 13% None First reading
13 Apple Keychain US New entry 28 , range 5–52
28
  • : score 28 · #13
 11% 8% None First reading
14 KeePassXC New entry 18 , range 4–50
18
  • : score 18 · #14
 8% 6% First reading
15 Sticky Password CZ New entry 18 , range 3–43
18
  • : score 18 · #15
 6% 2% None First reading
16 Enpass New entry 16 , range 0–73
16
  • : score 16 · #16
 2% 0% None First reading
17 Passbolt LU New entry 16 , range 0–73
16
  • : score 16 · #17
 2% 0% None First reading
18 Microsoft US New entry 11 , range 1–44
11
  • : score 11 · #18
 6% 0% None First reading
19 heylogin DE New entry 10 , range 0–73
10
  • : score 10 · #19
 1% 1% None First reading
= 20 ManageEngine IN New entry 8 , range 0–73
8
  • : score 8 · #20
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bitwarden.com Brand site 28.3% 4 of 4 13 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 apple.com Brand site 8.3% 2 of 4 7 Not read

The questions, and who wins each

QuestionLanguageWins it
What’s the best password manager for individuals? English 1Password
How can individuals store passwords securely? English No brand recommended
How can I keep my account passwords safe? English No brand recommended
How can I remember the passwords for all my accounts? English Google Password Manager
Is it better to save passwords in notes or use a password manager? English Bitwarden

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured