The most visible online payment gateways in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

PayPal

77Heralded Score, range 67–83

Most cited source

youtube.com

18citations

From Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Trustly SE Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– Unzer DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Viva Wallet GR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Wise Business GB Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– WooCommerce Payments ZA Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– xMoney RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Zettle SE Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 psr.org.uk Regulator 1.7% 1 of 4 3 Not read
12 quora.com Community 1.7% 1 of 4 3 Not read
13 reddit.com Community 5.0% 2 of 4 3 Not read
14 zapier.com Vendor site 5.0% 2 of 4 1 8
15 amasty.com Vendor site 3.3% 1 of 4 1 9
16 bernardmoves.com Consultancy 3.3% 1 of 4 1 6
17 businesscomparison.com Review site 3.3% 1 of 4 1 7
18 facebook.com Social 3.3% 1 of 4 2 Not read
19 gov.uk Regulator 1.7% 1 of 4 2 Not read
20 iwoca.co.uk Vendor site 3.3% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best payment gateways for small businesses English Square and Stripe, tied
online payment gateway for ecommerce English PayPal, Shopify Payments and Stripe, tied
how to accept online payments on a website English PayPal and Stripe, tied
how to reduce declined card payments online English No brand recommended
payment gateway fees comparison English PayPal, Square, Stripe and Worldpay, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured