AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Netherlands#1 in CRM tools in Netherlands 69 , range 46–76 No history yet 55% 25% First reading
AWS US #1 in cloud hosting platforms in Netherlands 53 , range 29–71 No history yet 47% 13% None First reading
Bitdefender RO #4 in endpoint security tools in Netherlands#1 in antivirus apps in Netherlands 43 , range 23–59 No history yet 24% 16% First reading
Bitwarden US #1 in password managers in Netherlands 73 , range 56–81 No history yet 57% 34% None First reading
DocuSign US #1 in e-signature tools in Netherlands 72 , range 60–79 No history yet 88% 29% First reading
e-Boekhouden.nl NL #32 in travel and expense tools in Netherlands#1 in accounting tools in Netherlands 39 , range 19–54 No history yet 20% 9% None First reading
HubSpot Sales Hub US #1 in sales engagement tools in Netherlands 60 , range 36–77 No history yet 52% 25% First reading
Microsoft Defender US #1 in endpoint security tools in Netherlands#2 in antivirus apps in Netherlands 60 , range 34–72 No history yet 38% 25% First reading
Nmbrs #1 in HR and payroll tools in Netherlands#36 in accounting tools in Netherlands 23 , range 20–53 No history yet 19% 8% None First reading
NordVPN LT #1 in VPNs in Netherlands 52 , range 21–62 No history yet 24% 18% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16 docusign.com Brand site 1.8% 4 of 4 21 1
17Withheld. Run a full Snapshot to see it.
18 asana.com Brand site 1.7% 4 of 4 25 14
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Kunnen bedrijven beter een wachtwoordmanager of single sign-on gebruiken voor hun medewerkers? Dutch No brand recommended
Wat zijn goede alternatieven voor het opslaan van wachtwoorden in mijn browser? Dutch Apple Keychain, Apple Passwords, Bitwarden, KeePass and KeePassXC, tied
Wat zijn goede alternatieven voor het delen van wachtwoorden via sms met mijn gezin? Dutch Bitwarden
Ik ben freelancer en wil mijn wachtwoorden veilig bewaren op mijn telefoon en laptop. Wat kan ik het beste gebruiken? Dutch 1Password and Bitwarden, tied
Ik beheer de wachtwoorden van mijn gezin en wil ze delen zonder ze in berichten te versturen. Wat kan ik het beste gebruiken? Dutch Bitwarden
What’s the best password manager for individuals? English 1Password
How can individuals store passwords securely? English No brand recommended
How can I keep my account passwords safe? English No brand recommended
How can I remember the passwords for all my accounts? English Google Password Manager
Is it better to save passwords in notes or use a password manager? English Bitwarden

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured