AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Netherlands#1 in CRM tools in Netherlands 69 , range 46–76 No history yet 55% 25% First reading
AWS US #1 in cloud hosting platforms in Netherlands 53 , range 29–71 No history yet 47% 13% None First reading
Bitdefender RO #2 in endpoint security tools in Netherlands#1 in antivirus apps in Netherlands 43 , range 23–59 No history yet 24% 16% First reading
Bitwarden US #1 in password managers in Netherlands 73 , range 56–81 No history yet 57% 34% None First reading
DocuSign US #1 in e-signature tools in Netherlands 72 , range 60–79 No history yet 88% 29% First reading
e-Boekhouden.nl NL Unranked in travel and expense tools in Netherlands#1 in accounting tools in Netherlands 39 , range 19–54 No history yet 20% 9% None First reading
HubSpot Sales Hub US #1 in sales engagement tools in Netherlands 60 , range 36–77 No history yet 52% 25% First reading
Microsoft Defender US #1 in endpoint security tools in Netherlands#2 in antivirus apps in Netherlands 60 , range 34–72 No history yet 38% 25% First reading
Nmbrs #1 in HR and payroll tools in NetherlandsUnranked in accounting tools in Netherlands 23 , range 20–53 No history yet 19% 8% None First reading
NordVPN LT #1 in VPNs in Netherlands 52 , range 21–62 No history yet 24% 18% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16 docusign.com Brand site 1.8% 4 of 4 21 1
17Withheld. Run a full Snapshot to see it.
18 asana.com Brand site 1.7% 4 of 4 25 14
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Hoe bescherm ik mijn gezin tegen phishinglinks en onveilige downloads? Dutch AVG and Bitdefender, tied
Hoe verwijder ik een virus en voorkom ik dat het terugkomt? Dutch Malwarebytes and Microsoft Defender, tied
Hoe weet ik of spyware mijn telefoon in de gaten houdt? Dutch Kaspersky and Malwarebytes, tied
Is de ingebouwde beveiliging van mijn apparaat voldoende, of kan ik beter een antivirus-app installeren? Dutch Bitdefender, Kaspersky and Malwarebytes, tied
Kan ik beter één beveiligingsapp voor mijn telefoon en computer gebruiken, of aparte apps? Dutch Microsoft Defender
Do I need antivirus protection if I only download apps from official stores? English Microsoft Defender
What can replace relying on built-in security to protect my laptop? English ESET and Malwarebytes, tied
How can I replace separate security apps with one for my devices? English Bitdefender and Microsoft Defender, tied
I work remotely and need to protect my laptop on public Wi-Fi. English No brand recommended
I have children using shared devices and need to block unsafe downloads. English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured