AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

reddit.com

81citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Netherlands#1 in CRM tools in Netherlands 69 , range 46–76 No history yet 55% 25% None First reading
AWS US #1 in cloud hosting platforms in Netherlands 53 , range 29–71 No history yet 47% 13% None First reading
Bitdefender RO #2 in endpoint security tools in Netherlands#1 in antivirus apps in Netherlands 43 , range 23–59 No history yet 24% 16% First reading
Bitwarden US #1 in password managers in Netherlands 73 , range 56–81 No history yet 57% 34% None First reading
DocuSign US #1 in e-signature tools in Netherlands 72 , range 60–79 No history yet 88% 29% None First reading
e-Boekhouden.nl NL Unranked in travel and expense tools in Netherlands#1 in accounting tools in Netherlands 39 , range 19–54 No history yet 20% 9% None First reading
HubSpot Sales Hub US #1 in sales engagement tools in Netherlands 60 , range 36–77 No history yet 52% 25% None First reading
Microsoft Defender US #1 in endpoint security tools in Netherlands#2 in antivirus apps in Netherlands 60 , range 34–72 No history yet 38% 25% First reading
Nmbrs #1 in HR and payroll tools in NetherlandsUnranked in accounting tools in Netherlands 23 , range 20–53 No history yet 19% 8% None First reading
NordVPN LT #1 in VPNs in Netherlands 52 , range 21–62 No history yet 24% 18% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 6.4% 3 of 4 74 36
2 quora.com Community 0.9% 2 of 4 14 Not read
3 medium.com Community 0.4% 1 of 4 4 Not read
4 dejavu.org Community 0.2% 1 of 4 2 Not read
5 thecfoclub.com Community 0.2% 1 of 4 2 Not read
6 zzp-nederland.nl Community 0.2% 1 of 4 2 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 dev.to Community 0.1% 1 of 4 1 Not read
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best e-signature tools for small businesses English DocuSign and PandaDoc, tied
sign contracts online for small business clients English Dropbox Sign
how can a small business get customer contracts signed faster English Document eSign, DocuSign, Dropbox Sign and Dropbox Sign, tied
how to collect signatures on agreements without printing English DocuSign
digital signatures vs signing paper contracts for small businesses English No brand recommended
Welke antivirus-app kan ik het beste gebruiken om mijn Windows-laptop tegen malware te beschermen? Dutch Microsoft Defender
Welke antivirus-app beschermt de telefoons en computers van mijn gezin? Dutch Norton
Wat kan ik het beste gebruiken om mijn Mac te beschermen tegen virussen en ransomware? Dutch Bitdefender
Welke antivirus-app beschermt mijn Android-telefoon tegen schadelijke apps? Dutch Bitdefender
Hoe voorkom ik dat malware mijn laptop infecteert? Dutch Microsoft Defender

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured