AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

consumentenbond.nl

48citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Netherlands#1 in CRM tools in Netherlands 69 , range 46–76 No history yet 55% 25% First reading
AWS US #1 in cloud hosting platforms in Netherlands 53 , range 29–71 No history yet 47% 13% None First reading
Bitdefender RO #2 in endpoint security tools in Netherlands#1 in antivirus apps in Netherlands 43 , range 23–59 No history yet 24% 16% None First reading
Bitwarden US #1 in password managers in Netherlands 73 , range 56–81 No history yet 57% 34% First reading
DocuSign US #1 in e-signature tools in Netherlands 72 , range 60–79 No history yet 88% 29% First reading
e-Boekhouden.nl NL Unranked in travel and expense tools in Netherlands#1 in accounting tools in Netherlands 39 , range 19–54 No history yet 20% 9% First reading
HubSpot Sales Hub US #1 in sales engagement tools in Netherlands 60 , range 36–77 No history yet 52% 25% First reading
Microsoft Defender US #1 in endpoint security tools in Netherlands#2 in antivirus apps in Netherlands 60 , range 34–72 No history yet 38% 25% None First reading
Nmbrs #1 in HR and payroll tools in NetherlandsUnranked in accounting tools in Netherlands 23 , range 20–53 No history yet 19% 8% First reading
NordVPN LT #1 in VPNs in Netherlands 52 , range 21–62 No history yet 24% 18% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 consumentenbond.nl Review site 2.8% 4 of 4 27 13
2 bedrijfssoftwaregids.nl Review site 2.5% 3 of 4 15 43
3 hostingvergelijker.nl Review site 1.9% 3 of 4 8 21
4 capterra.nl Review site 1.1% 4 of 4 10 34
5 g2.com Review site 1.0% 3 of 4 13 28
6 vpngids.nl Review site 1.1% 3 of 4 6 22
7 toolradar.com Review site 0.9% 1 of 4 10 15
8 zakelijkesoftwarevergelijken.nl Review site 0.5% 1 of 4 6 6
9 dutchaitools.nl Review site 0.5% 1 of 4 4 14
10 av-test.org Review site 0.4% 2 of 4 5 Not read

The questions, and who wins each

QuestionLanguageWins it
Handmatig personeelsbeheer of HR-software voor middelgrote bedrijven? Dutch AFAS Software and Personio, tied
Wat zijn alternatieven voor spreadsheets om medewerkers bij te houden? Dutch AFAS Software and Personio, tied
Wat zijn alternatieven voor het handmatig berekenen van de salarisadministratie voor een klein bedrijf? Dutch SnelStart Salaris
Ik heb een bedrijf met 10 medewerkers. Hoe kan ik de salarisadministratie en het verlof beheren? Dutch Loket.nl and Nmbrs, tied
Ik geef leiding aan een HR-team en zoek tijdregistratie voor 200 medewerkers. Wat zijn mijn opties? Dutch AFAS Software, Dyflexis, Protime, Shiftbase and Werktijden.nl, tied
best hr and payroll software for small businesses English Gusto and OnPay, tied
pay employees and manage hr for small businesses English Employes
how can a small business pay employees and manage hr English Deel, Gusto, Intuit QuickBooks Workforce Elite, Intuit QuickBooks Workforce Payroll + Simple Start, Loket.nl, Nmbrs, QuickBooks Online Payroll Elite, QuickBooks Payroll and Rippling, tied
how to run payroll and keep employee records up to date English Employes
payroll software vs hr software for small businesses English Rippling

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured