AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in marketing automation tools in Netherlands#1 in CRM tools in Netherlands 69 , range 46–76 No history yet 55% 25% First reading
AWS US #1 in cloud hosting platforms in Netherlands 53 , range 29–71 No history yet 47% 13% None First reading
Bitdefender RO #2 in endpoint security tools in Netherlands#1 in antivirus apps in Netherlands 43 , range 23–59 No history yet 24% 16% First reading
Bitwarden US #1 in password managers in Netherlands 73 , range 56–81 No history yet 57% 34% None First reading
DocuSign US #1 in e-signature tools in Netherlands 72 , range 60–79 No history yet 88% 29% First reading
e-Boekhouden.nl NL Unranked in travel and expense tools in Netherlands#1 in accounting tools in Netherlands 39 , range 19–54 No history yet 20% 9% None First reading
HubSpot Sales Hub US #1 in sales engagement tools in Netherlands 60 , range 36–77 No history yet 52% 25% First reading
Microsoft Defender US #1 in endpoint security tools in Netherlands#2 in antivirus apps in Netherlands 60 , range 34–72 No history yet 38% 25% First reading
Nmbrs #1 in HR and payroll tools in NetherlandsUnranked in accounting tools in Netherlands 23 , range 20–53 No history yet 19% 8% None First reading
NordVPN LT #1 in VPNs in Netherlands 52 , range 21–62 No history yet 24% 18% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16 docusign.com Brand site 1.8% 4 of 4 21 1
17Withheld. Run a full Snapshot to see it.
18 asana.com Brand site 1.7% 4 of 4 25 14
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste tools voor marketingautomatisering voor kleine teams? Dutch Brevo and HubSpot, tied
Hoe kunnen marketingteams e-mailcampagnes automatiseren? Dutch No brand recommended
Hoe kan een marketingteam e-mails versturen op basis van klantgedrag? Dutch No brand recommended
Hoe kan ik leads volgen vanaf het eerste contact tot aan een verkoop? Dutch No brand recommended
Zijn handmatige e-mailcampagnes of automatisering beter voor kleine bedrijven? Dutch No brand recommended
Is het voor B2B-teams beter om leads in spreadsheets bij te houden of automatisering te gebruiken? Dutch No brand recommended
Wat zijn voor kleine teams goede alternatieven voor handmatig e-mails versturen? Dutch MailerLite
Wat zijn voor B2B-bedrijven goede alternatieven voor spreadsheets om leads bij te houden? Dutch ActiveCampaign and HubSpot, tied
Ik heb een klein bedrijf en wil e-mails automatiseren zonder technische specialist. Dutch ActiveCampaign, Brevo and MailerLite, tied
Ik ben verantwoordelijk voor marketing bij een B2B-bedrijf en zoek een manier om leads bij te houden. Dutch HubSpot

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured