AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Employes #3 in HR and payroll tools in Netherlands 42 , range 34–53 No history yet 37% 19% None First reading
Help Scout US #3 in customer support tools in Netherlands 36 , range 21–59 No history yet 21% 14% None First reading
Looker US #3 in business intelligence tools in Netherlands 36 , range 16–55 No history yet 24% 4% First reading
Microsoft 365 Business Premium US #3 in endpoint security tools in Netherlands 28 , range 23–63 No history yet 28% 12% First reading
NordPass LT #3 in password managers in Netherlands 45 , range 9–53 No history yet 20% 5% None First reading
Norton US Unranked in password managers in Netherlands#3 in antivirus apps in Netherlands 27 , range 5–49 No history yet 11% 6% First reading
Proton VPN CH #3 in VPNs in Netherlands 29 , range 22–61 No history yet 22% 15% None First reading
Rydoo BE #3 in travel and expense tools in Netherlands 27 , range 19–55 No history yet 21% 8% None First reading
Salesloft US #3 in sales engagement tools in Netherlands 37 , range 16–56 No history yet 21% 8% None First reading
Wise GB #3 in European neobanks in Netherlands 53 , range 43–69 No history yet 52% 31% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 7.3% 3 of 4 139 Not read
2 microsoft.com Vendor site 6.0% 4 of 4 90 12
3 hubspot.com Brand site 3.9% 4 of 4 54 4
4 reddit.com Community 6.4% 3 of 4 74 36
5 google.com Brand site 3.2% 4 of 4 49 4
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 kvk.nl Regulator 3.2% 4 of 4 26 2

The questions, and who wins each

QuestionLanguageWins it
Apps voor onkostendeclaraties versus spreadsheets voor reiskosten Dutch Nmbrs Expenses and Rydoo, tied
Alternatieven voor medewerkers die zelf hun zakenreizen boeken Dutch No brand recommended
Alternatieven voor papieren onkostendeclaraties voor een klein bedrijf Dutch Exact
Ik ben operationeel manager bij een bedrijf met 20 medewerkers. Hoe kan ik zakenreizen en onkosten bijhouden? Dutch Rydoo
Ik geef leiding aan een salesteam dat vaak reist. Hoe kan ik ons reisbudget onder controle houden? Dutch BizAway, Booking.com for Business, Expensify, Joyned, Mobilexpense, TravelPerk, Rydoo and TravelPerk, tied
best travel and expense software for small businesses English Navan
business travel booking and expense tracking for finance teams English SAP Concur and TravelPerk, tied
how can a small business track employee travel spending English Pleo and Zoho Expense, tied
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured